PURPOSE As stated earlier, intense listening is required to know the goals and purpose for each dealership partner. It is unlikely that any two dealership partners will have exactly the same set of goals. Using OEM Interactive as an example, you may be able to see what you could accomplish with this mentality applied at your dealership: * Their people listened to their dealer partners and heard what their dealer partners needed to have in order to accomplish the outstanding goals. Your people can listen to their customer partners to hear what can be done for the customer partners' experience to be a 10. * Their people jointly applied their individual skills toward filling the dealer partners' voids that were preventing their dealer partners from achieving their goals. Your people can apply their customer partner and product partner knowledge toward resolving the customer partners' outstanding goals and creating a solution. * Their people planned to launch the solutions needed for the dealer partners' goal achievement and success. 22 Your people can do basically the same thing for your customer partners. Launch the solutions created as a result of the good listening that was done and observe the implementation for additional opportunities to fine tune or serve up additional successes. In the closing words of Aaron Watters, " We want to be the solution to all of your Fixed Ops needs. " Aaron Watters, President of OEM Interactive, left his role as Vice President at one of Boston's largest advertising agencies to found OEM Interactive on " an acorn of an idea " and foster its growth. The agency, now " an acorn that grew into a mighty oak " , was subsequently named to the prestigious Inc. 5000's List of America's Fastest Growing Private Companies. Contact them at 888-939-4634 or visit www.oeminteractive.com.http://www.oeminteractive.com