Fixed Ops Magazine 2024 Vol 21-1 - 24

FEATURE BY PATRICK REININGER
REGAIN
SERVICE
MARKET
SHARE
Strategies for Regaining Service Market Share
Without Hiring More People
L
ike the auto industry in general, Fixed Operations
is undergoing a chaotic transformation led
by changing customer expectations, advances in
technology, and the demand for frictionless service.
The trend of Franchise Service Centers losing business
to independents continues to plague the industry.
According to a recent Cox Automotive Service Study,
in 2023 the average owner had their vehicle in for service
or maintenance 2.5 times a year, up from 2.3 in
2021 (the last time the service study was released).
Yet in this same time frame, Franchised dealers lost
another 5% of market share to the independent aftermarket,
retaining only 30% of all
service visits.
The good news is that the average
car on the road is over 10 years old,
so there is plenty of service business
to be had to help you post
strong revenue. But you need new
24
strategies to improve performance without shelling
out more money on marketing campaigns or BDC service
staff.
It's time to refocus our efforts, leverage technology to
shift the playing field and meet customers where they
are. Focusing on a few key areas will help you thrive in
the industry and not fall victim to the chaos.
COMMIT TO TRANSPARENT PRICING
there is plenty of
service business to be
had to help you post
strong revenue.
There continues to be an unfair yet widespread perception
among consumers that dealership service
centers are more expensive than their independent
counterparts. In fact, costs are on
par. According to the Cox Automotive
survey, the average dealership
service visit in 2023 cost $258
compared to $249 for independent
shops.
A commitment to transparent pricing
can help your dealership put

Fixed Ops Magazine 2024 Vol 21-1

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-1

Fixed Ops Magazine 2024 Vol 21-1 - 1
Fixed Ops Magazine 2024 Vol 21-1 - 2
Fixed Ops Magazine 2024 Vol 21-1 - 3
Fixed Ops Magazine 2024 Vol 21-1 - 4
Fixed Ops Magazine 2024 Vol 21-1 - 5
Fixed Ops Magazine 2024 Vol 21-1 - 6
Fixed Ops Magazine 2024 Vol 21-1 - 7
Fixed Ops Magazine 2024 Vol 21-1 - 8
Fixed Ops Magazine 2024 Vol 21-1 - 9
Fixed Ops Magazine 2024 Vol 21-1 - 10
Fixed Ops Magazine 2024 Vol 21-1 - 11
Fixed Ops Magazine 2024 Vol 21-1 - 12
Fixed Ops Magazine 2024 Vol 21-1 - 13
Fixed Ops Magazine 2024 Vol 21-1 - 14
Fixed Ops Magazine 2024 Vol 21-1 - 15
Fixed Ops Magazine 2024 Vol 21-1 - 16
Fixed Ops Magazine 2024 Vol 21-1 - 17
Fixed Ops Magazine 2024 Vol 21-1 - 18
Fixed Ops Magazine 2024 Vol 21-1 - 19
Fixed Ops Magazine 2024 Vol 21-1 - 20
Fixed Ops Magazine 2024 Vol 21-1 - 21
Fixed Ops Magazine 2024 Vol 21-1 - 22
Fixed Ops Magazine 2024 Vol 21-1 - 23
Fixed Ops Magazine 2024 Vol 21-1 - 24
Fixed Ops Magazine 2024 Vol 21-1 - 25
Fixed Ops Magazine 2024 Vol 21-1 - 26
Fixed Ops Magazine 2024 Vol 21-1 - 27
Fixed Ops Magazine 2024 Vol 21-1 - 28
Fixed Ops Magazine 2024 Vol 21-1 - 29
Fixed Ops Magazine 2024 Vol 21-1 - 30
Fixed Ops Magazine 2024 Vol 21-1 - 31
Fixed Ops Magazine 2024 Vol 21-1 - 32
Fixed Ops Magazine 2024 Vol 21-1 - 33
Fixed Ops Magazine 2024 Vol 21-1 - 34
Fixed Ops Magazine 2024 Vol 21-1 - 35
Fixed Ops Magazine 2024 Vol 21-1 - 36
Fixed Ops Magazine 2024 Vol 21-1 - 37
Fixed Ops Magazine 2024 Vol 21-1 - 38
Fixed Ops Magazine 2024 Vol 21-1 - 39
Fixed Ops Magazine 2024 Vol 21-1 - 40
Fixed Ops Magazine 2024 Vol 21-1 - 41
Fixed Ops Magazine 2024 Vol 21-1 - 42
Fixed Ops Magazine 2024 Vol 21-1 - 43
Fixed Ops Magazine 2024 Vol 21-1 - 44
Fixed Ops Magazine 2024 Vol 21-1 - 45
Fixed Ops Magazine 2024 Vol 21-1 - 46
Fixed Ops Magazine 2024 Vol 21-1 - 47
Fixed Ops Magazine 2024 Vol 21-1 - 48
Fixed Ops Magazine 2024 Vol 21-1 - 49
Fixed Ops Magazine 2024 Vol 21-1 - 50
Fixed Ops Magazine 2024 Vol 21-1 - 51
Fixed Ops Magazine 2024 Vol 21-1 - 52
Fixed Ops Magazine 2024 Vol 21-1 - 53
Fixed Ops Magazine 2024 Vol 21-1 - 54
Fixed Ops Magazine 2024 Vol 21-1 - 55
Fixed Ops Magazine 2024 Vol 21-1 - 56
Fixed Ops Magazine 2024 Vol 21-1 - 57
Fixed Ops Magazine 2024 Vol 21-1 - 58
Fixed Ops Magazine 2024 Vol 21-1 - 59
Fixed Ops Magazine 2024 Vol 21-1 - 60
Fixed Ops Magazine 2024 Vol 21-1 - 61
Fixed Ops Magazine 2024 Vol 21-1 - 62
Fixed Ops Magazine 2024 Vol 21-1 - 63
Fixed Ops Magazine 2024 Vol 21-1 - 64
Fixed Ops Magazine 2024 Vol 21-1 - 65
Fixed Ops Magazine 2024 Vol 21-1 - 66
Fixed Ops Magazine 2024 Vol 21-1 - 67
Fixed Ops Magazine 2024 Vol 21-1 - 68
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