this misconception to rest for good and keep customers in your drives. Consider doing cost comparisons of the most common services you see every day against a few shops in your area. Highlight the results on your website and in your shop (you don't have to name competitors). Also consider including a detailed list of services with prices on your service web page. And if you don't have a service web page, now is the time to build one. Today's consumers want information and if you won't provide it they're happy to move on to the next shop. AUDIT YOUR SCHEDULING TOOL An online scheduling tool is an easy and efficient way for customers to make appointments and for you to manage your bays. However, this is not a tool that you can simply set and forget. For example, unintended settings can negatively affect your business by indicating you're closed on a day you're very much open or shutting down appointments at 4 when your shop is open until 6. A best practice is to audit your tool on a quarterly basis; Your provider should be able to help you with this. Check to make sure your shop's open hours and days are properly configured. LEVERAGE AI - ENLIST A DVA In the fast-paced and ever-evolving automotive service industry, the integration of digital technologies is not just a trend. It is a strategic imperative. Among these advancements, Digital Voice Assistants (DVAs) stand out as a transformative tool for Business Development Centers (BDCs). By embracing DVAs, service centers can revolutionize their customer interactions, JANUARY FEBRUARY 2024 || FIXED OPS MAGAZINE 25