and every one of them needs access to the DMS data to perform. Every DMS company is charging your vendors for this access. For example, DMS access fees for the top two providers can exceed $1000 per month. Vendors must pass this cost back to the dealership one way or another, totaling more than $100,000 in additional annual cost with no benefit to the dealership. 5. INFORMATION ACCESSIBILITY It is impossible to keep your data and information " at your fingertips " when it is siloed across various platforms. However, on a single platform you can have readily available and easy access to all of the information on the vehicle and the customer, streamlining workflow and allowing fixed ops employees to present pertinent and in-time information to the customer. You need a 360 degree view of the customer and related vehicle at every step of the process. 6. DATA COLLECTION AND MINING Data collection and data mining are pillars of today's internet economy. Companies collecting consumer data are worth hundreds of billions of dollars because 36