entire sales process. It plays a crucial role in increasing the speed and efficiency of used car reconditioning, directly impacting sales potential and profits. How long are cars waiting in detail? How long are vehicles in my UCI bays? How long are they taking in each step of the process? Now you can have answers not altered by manual clicks because you will be collecting movement data regarding vehicles and keys as well as auditing their journeys through the dealership's various lifecycles. A CONTINUOUS JOURNEY OF IMPROVEMENT: Beyond the immediate benefits, the insights gained from tracking data are invaluable. Patterns and areas needing improvement can be identified, allowing you to continually refine your processes. This ongoing evolution is critical in maintaining a competitive edge in the rapidly changing automotive industry. A couple of my favorite metrics are Repair Order Creation Time to Service Bay Entry, Vehicle Bay Time to Hours Turned, and Days to Frontline for used cars. You need to see which metrics are most important to your dealership. CONCLUSION: Embracing location data in dealership operations can be a transformative decision. It can reduce or eliminate the $7,500 drain in daily inefficiencies and reinvest the found time and resources into areas that directly contribute to the dealership's growth and success. BAYLEY SMARTLOT In my role with Bayley SmartLot, the message is clear for fellow professionals in the industry: The time and resources you save with efficient location data management is an investment in your dealership's future - one that pays dividends in customer satisfaction and bottom-line results. Bayley's SmartTag product will get you the efficiency you are seeking. Marcus Aman is a former fixed operations director and the Co-Founder and CEO of Bayley, Marcus leads a team of innovators and problem-solvers passionate about transforming the automotive industry with smart sensor solutions. You can contact Marcus at www.getbayley.com or visit him at NADA 2024 Booth # 6713N. 42http://www.getbayley.com