There is no greater return on investment opportunity in the dealership than to invest in a high quality training program for your team. customer service experience that increases profits, customer loyalty and job satisfaction which directly contribute to the overall success of your dealership. DO THEY HAVE CLEARLY DEFINED GOALS? Establish clearly defined and achievable goals for your dealership, and then communicate those goals to every member of your team so they can do their part. Good employees want to do a great job and they do even better when they know what the mission is and have a clear subset of personal goals that show them how they can contribute. Make sure to communicate these goals and the status of their achievement often enough that team JANUARY FEBRUARY 2024 || FIXED OPS MAGAZINE members keep it top of mind and can bring ideas forward on how to achieve or accelerate them. Additionally, consider incorporating stretch goals to challenge your team and promote growth. Introduce incentives that celebrate individual and team achievements tied to these stretch goals to motivate and reward exceptional performance. Involve employees in decision-making when possible and solicit regular feedback for future implementation. DO YOU NEED MORE STAFF? The reality might be that you have the right people, they are well trained, and they are maximizing every opportunity that walks 49