Fixed Ops Magazine 2024 Vol 21-2 - 30

that you could be left with long-term pain as a result
of their quest.
I give a lot of credit to Dealers who take the time while
interviewing or in ongoing internal conversations with
Fixed Ops Directors and Service Managers to ask about
their thoughts and plans to develop Technicians.
... Does this sound familiar? Most of you have probably
lived that same scenario and have struggled with the
same thing. This is where I feel like the OEM and Dealer
Principal walking in lock step would be incredibly
helpful.
THE OEM / DEALER RELATIONSHIP
MY PLEA TO THE INDUSTRY
The OEM/Dealer relationship is an interesting one. In
my experience, some of these relationships are great
partnerships. Others are filled with a lack of trust from
both sides that result in each side holding their cards
close to the vest. And then everyone else is evolving
along the spectrum in between. Regardless of where
you currently stand along that spectrum, you need to
be on the same page as it relates to developing the
next generation of technicians.
We cannot continue to have the finger pointing war
that happens when the dealer expects the manufacturer
to do the heavy lifting of carrying a school relationship.
It is also not productive when the OEM puts KPI
expectations on a dealership driving a Dealer to focus
only on the now.
THE DEALER / MANAGER RELATIONSHIP
The dealer/manager relationship adds another whole
layer of complexity. I've certainly experienced managers
who couldn't care less about the development of
future talent because they are using their current job
to propel them up the ladder. Their short-term financial
results may look great, but a deeper look may reveal
30
My plea to both OEMs and Dealers is to stop talking
about this and start taking serious action. It takes time
and money to develop technician talent that can have
a short-term impact on your P&L. The long-term implications
of kicking this can down the road could be ugly.
The sooner we all upgrade our view of this perceived
negative impact to that of a necessary investment, the
quicker we can all get this ship headed in the right direction.
Jay
Goninen is the
Co-Founder & President
of WrenchWay.
Jay started working in
his family's independent
repair shop at the age of
nine, and has worked in
the industry ever since.
Jay started his professional
career as a technician,
and then moved into management roles within
the automotive and diesel industries. He is also the host
of the Beyond the Wrench podcast. Jay can be reached
at jayg@wrenchway.com.
FROM TALK TO ACTION: IT'S TIME FOR
DEALERS & OEMS TO STEP UP
The shortage of technician talent is not going away
anytime soon. We've talked about it for quite some
time yet the pain of this problem continues to grow for
our entire industry. Until we get Dealer Principals making
this a consistent priority and OEMs doing the same,
we're going to continue to sink in the quicksand of unfulfilled
potential because we haven't done the work
needed to grow the next generation of technicians. The
same goes for keeping our best and brightest techs
happy in our shops.

Fixed Ops Magazine 2024 Vol 21-2

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-2

Fixed Ops Magazine 2024 Vol 21-2 - 1
Fixed Ops Magazine 2024 Vol 21-2 - 2
Fixed Ops Magazine 2024 Vol 21-2 - 3
Fixed Ops Magazine 2024 Vol 21-2 - 4
Fixed Ops Magazine 2024 Vol 21-2 - 5
Fixed Ops Magazine 2024 Vol 21-2 - 6
Fixed Ops Magazine 2024 Vol 21-2 - 7
Fixed Ops Magazine 2024 Vol 21-2 - 8
Fixed Ops Magazine 2024 Vol 21-2 - 9
Fixed Ops Magazine 2024 Vol 21-2 - 10
Fixed Ops Magazine 2024 Vol 21-2 - 11
Fixed Ops Magazine 2024 Vol 21-2 - 12
Fixed Ops Magazine 2024 Vol 21-2 - 13
Fixed Ops Magazine 2024 Vol 21-2 - 14
Fixed Ops Magazine 2024 Vol 21-2 - 15
Fixed Ops Magazine 2024 Vol 21-2 - 16
Fixed Ops Magazine 2024 Vol 21-2 - 17
Fixed Ops Magazine 2024 Vol 21-2 - 18
Fixed Ops Magazine 2024 Vol 21-2 - 19
Fixed Ops Magazine 2024 Vol 21-2 - 20
Fixed Ops Magazine 2024 Vol 21-2 - 21
Fixed Ops Magazine 2024 Vol 21-2 - 22
Fixed Ops Magazine 2024 Vol 21-2 - 23
Fixed Ops Magazine 2024 Vol 21-2 - 24
Fixed Ops Magazine 2024 Vol 21-2 - 25
Fixed Ops Magazine 2024 Vol 21-2 - 26
Fixed Ops Magazine 2024 Vol 21-2 - 27
Fixed Ops Magazine 2024 Vol 21-2 - 28
Fixed Ops Magazine 2024 Vol 21-2 - 29
Fixed Ops Magazine 2024 Vol 21-2 - 30
Fixed Ops Magazine 2024 Vol 21-2 - 31
Fixed Ops Magazine 2024 Vol 21-2 - 32
Fixed Ops Magazine 2024 Vol 21-2 - 33
Fixed Ops Magazine 2024 Vol 21-2 - 34
Fixed Ops Magazine 2024 Vol 21-2 - 35
Fixed Ops Magazine 2024 Vol 21-2 - 36
Fixed Ops Magazine 2024 Vol 21-2 - 37
Fixed Ops Magazine 2024 Vol 21-2 - 38
Fixed Ops Magazine 2024 Vol 21-2 - 39
Fixed Ops Magazine 2024 Vol 21-2 - 40
Fixed Ops Magazine 2024 Vol 21-2 - 41
Fixed Ops Magazine 2024 Vol 21-2 - 42
Fixed Ops Magazine 2024 Vol 21-2 - 43
Fixed Ops Magazine 2024 Vol 21-2 - 44
Fixed Ops Magazine 2024 Vol 21-2 - 45
Fixed Ops Magazine 2024 Vol 21-2 - 46
Fixed Ops Magazine 2024 Vol 21-2 - 47
Fixed Ops Magazine 2024 Vol 21-2 - 48
Fixed Ops Magazine 2024 Vol 21-2 - 49
Fixed Ops Magazine 2024 Vol 21-2 - 50
Fixed Ops Magazine 2024 Vol 21-2 - 51
Fixed Ops Magazine 2024 Vol 21-2 - 52
Fixed Ops Magazine 2024 Vol 21-2 - 53
Fixed Ops Magazine 2024 Vol 21-2 - 54
Fixed Ops Magazine 2024 Vol 21-2 - 55
Fixed Ops Magazine 2024 Vol 21-2 - 56
Fixed Ops Magazine 2024 Vol 21-2 - 57
Fixed Ops Magazine 2024 Vol 21-2 - 58
Fixed Ops Magazine 2024 Vol 21-2 - 59
Fixed Ops Magazine 2024 Vol 21-2 - 60
Fixed Ops Magazine 2024 Vol 21-2 - 61
Fixed Ops Magazine 2024 Vol 21-2 - 62
Fixed Ops Magazine 2024 Vol 21-2 - 63
Fixed Ops Magazine 2024 Vol 21-2 - 64
Fixed Ops Magazine 2024 Vol 21-2 - 65
Fixed Ops Magazine 2024 Vol 21-2 - 66
Fixed Ops Magazine 2024 Vol 21-2 - 67
Fixed Ops Magazine 2024 Vol 21-2 - 68
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-2
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-1
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https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol-20-02
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol20-01
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https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol19-02
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol-19-1
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https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-01
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http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No4/
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