Fixed Ops Magazine 2024 Vol 21-2 - 33

to improve the customer experience and build customer
loyalty.
PRICE IS NOT THE PRIMARY CONCERN
Consumer habits relative to price have changed visibly
over the past five years. Every minute, every day
- a delivery vehicle at a customer's residence proves
that today's consumer will pay more money if they perceive
that they will receive consistent speed and convenience
in return.
Along with this evolution, the price gap between independents
and dealerships has continued to shrink.
Express maintenance is crucial. Dealerships who struggle
with it rarely do so because they are pricing themselves
out of the business. Similar to price, location is
not typically a legitimate scapegoat for struggles. If
the dealership only retains more than their fair share of
those who live or work near them, life is good.
TICK TOCK
I recently watched over twenty short video clips
in which random people were asked one question,
" What's the first thing that comes to mind when you
think about servicing your vehicle at your dealership? "
One takeaway was crystal clear. The perception that
a potential two or three hour time loss might result
MARCH APRIL 2024 || FIXED OPS MAGAZINE
THE HOME OF THE THREE HOUR
OIL CHANGE
In the past year, three reputable dealerships shared
specific survey r esults with me i n which an unhappy
customer gave them this unfavorable label. Target oil
change times vary store-by-store. Some managers
consider two hours a disaster, others four hours.
It is good for the whole team to know and buy into
a definition of unacceptable. Until very recently,
this metric was not easily measured or managed. If a
customer perceives the time onsite for their oil change
was a bla-tant disrespect for the value of their time, is
the dealer-ship likely to see that customer for their
next visit? Or anyone they mention it to?
WHAT DOES A MODERNIZED EXPERIENCE
LOOK LIKE TO THE CUSTOMER?
Today's consumers want to feel valued. They want
quick, convenient, transparent, and personalized service.
Although the industry is already striving to provide
this level of experience, huge opportunities continue
to exist.
makes many customers think hard about the alternative.
When Sun Tzu said " speed is the essence of war, "
he could have been referring to service retention.
33

Fixed Ops Magazine 2024 Vol 21-2

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-2

Fixed Ops Magazine 2024 Vol 21-2 - 1
Fixed Ops Magazine 2024 Vol 21-2 - 2
Fixed Ops Magazine 2024 Vol 21-2 - 3
Fixed Ops Magazine 2024 Vol 21-2 - 4
Fixed Ops Magazine 2024 Vol 21-2 - 5
Fixed Ops Magazine 2024 Vol 21-2 - 6
Fixed Ops Magazine 2024 Vol 21-2 - 7
Fixed Ops Magazine 2024 Vol 21-2 - 8
Fixed Ops Magazine 2024 Vol 21-2 - 9
Fixed Ops Magazine 2024 Vol 21-2 - 10
Fixed Ops Magazine 2024 Vol 21-2 - 11
Fixed Ops Magazine 2024 Vol 21-2 - 12
Fixed Ops Magazine 2024 Vol 21-2 - 13
Fixed Ops Magazine 2024 Vol 21-2 - 14
Fixed Ops Magazine 2024 Vol 21-2 - 15
Fixed Ops Magazine 2024 Vol 21-2 - 16
Fixed Ops Magazine 2024 Vol 21-2 - 17
Fixed Ops Magazine 2024 Vol 21-2 - 18
Fixed Ops Magazine 2024 Vol 21-2 - 19
Fixed Ops Magazine 2024 Vol 21-2 - 20
Fixed Ops Magazine 2024 Vol 21-2 - 21
Fixed Ops Magazine 2024 Vol 21-2 - 22
Fixed Ops Magazine 2024 Vol 21-2 - 23
Fixed Ops Magazine 2024 Vol 21-2 - 24
Fixed Ops Magazine 2024 Vol 21-2 - 25
Fixed Ops Magazine 2024 Vol 21-2 - 26
Fixed Ops Magazine 2024 Vol 21-2 - 27
Fixed Ops Magazine 2024 Vol 21-2 - 28
Fixed Ops Magazine 2024 Vol 21-2 - 29
Fixed Ops Magazine 2024 Vol 21-2 - 30
Fixed Ops Magazine 2024 Vol 21-2 - 31
Fixed Ops Magazine 2024 Vol 21-2 - 32
Fixed Ops Magazine 2024 Vol 21-2 - 33
Fixed Ops Magazine 2024 Vol 21-2 - 34
Fixed Ops Magazine 2024 Vol 21-2 - 35
Fixed Ops Magazine 2024 Vol 21-2 - 36
Fixed Ops Magazine 2024 Vol 21-2 - 37
Fixed Ops Magazine 2024 Vol 21-2 - 38
Fixed Ops Magazine 2024 Vol 21-2 - 39
Fixed Ops Magazine 2024 Vol 21-2 - 40
Fixed Ops Magazine 2024 Vol 21-2 - 41
Fixed Ops Magazine 2024 Vol 21-2 - 42
Fixed Ops Magazine 2024 Vol 21-2 - 43
Fixed Ops Magazine 2024 Vol 21-2 - 44
Fixed Ops Magazine 2024 Vol 21-2 - 45
Fixed Ops Magazine 2024 Vol 21-2 - 46
Fixed Ops Magazine 2024 Vol 21-2 - 47
Fixed Ops Magazine 2024 Vol 21-2 - 48
Fixed Ops Magazine 2024 Vol 21-2 - 49
Fixed Ops Magazine 2024 Vol 21-2 - 50
Fixed Ops Magazine 2024 Vol 21-2 - 51
Fixed Ops Magazine 2024 Vol 21-2 - 52
Fixed Ops Magazine 2024 Vol 21-2 - 53
Fixed Ops Magazine 2024 Vol 21-2 - 54
Fixed Ops Magazine 2024 Vol 21-2 - 55
Fixed Ops Magazine 2024 Vol 21-2 - 56
Fixed Ops Magazine 2024 Vol 21-2 - 57
Fixed Ops Magazine 2024 Vol 21-2 - 58
Fixed Ops Magazine 2024 Vol 21-2 - 59
Fixed Ops Magazine 2024 Vol 21-2 - 60
Fixed Ops Magazine 2024 Vol 21-2 - 61
Fixed Ops Magazine 2024 Vol 21-2 - 62
Fixed Ops Magazine 2024 Vol 21-2 - 63
Fixed Ops Magazine 2024 Vol 21-2 - 64
Fixed Ops Magazine 2024 Vol 21-2 - 65
Fixed Ops Magazine 2024 Vol 21-2 - 66
Fixed Ops Magazine 2024 Vol 21-2 - 67
Fixed Ops Magazine 2024 Vol 21-2 - 68
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-2
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-1
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol-20-06
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol20-05
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol20-04
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol-20-3
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol-20-02
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol20-01
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol-19-6
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol19-05
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol19-04
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol19-03
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol19-02
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol-19-1
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-06
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-05
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol18No05
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-04
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-03
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-02
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-01
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No6/
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No6/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No4/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No4/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No3/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No2A/
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