FEATURE BY JOSEPH MINNS ARE KPIs KILLING YOUR PROFIT? I n today's data-driven world, it's easy for fixed ops leaders to get caught up tracking an endless array of metrics and key performance indicators (KPIs). With new technology providing more data than ever before, the temptation arises to measure and monitor everything we can. However, this approach often obscures what's most important. When overloaded with marginal KPIs, fixed ops teams often spread their focus too thin. Collecting and dissecting unimportant metrics steals precious time and attention from revenue-driving activities. Leaders seeking greater insight paradoxically gain less clarity with more data points to juggle. Vital performance measures drown among the deluge of details. OVERWHELMING TEAMS WITH TOO MUCH DATA This makes it incredibly difficult to identify issues requiring action or gauge if changes have the intended impact. Without streamlined KPIs aligned to strategic 36 Focusing on What Matters Most in Fixed Ops