Fixed Ops Magazine 2024 Vol 21-2 - 48

SERVICE DEPARTMENT BY ANDY BALDASSARRE
SEASONAL
PROMOTIONS
I
n the competitive landscape of the automotive
industry, dealerships continually seek ways to attract
customers, boost sales, and enhance brand loyalty.
One potent strategy that stands out among this quest for
success is the implementation of seasonal promotions.
HARNESSING THE SEASONAL SURGE
Seasonal promotions in automotive shops are not only
about capitalizing on holidays or changing weather patterns.
They are strategic promotions intended to align
with vehicle owner needs, purchasing behaviors, and
market trends during specific times of the year.
Whether summer trip packages, winter battery sales,
or back-to-school tire specials, these initiatives tap into
the natural rhythms of consumer life.
They address valid concerns, such as
comfort, maintenance, reliability, and
safety. And they offer customized
solutions that resonate with customers
on a deep level.
POINT-OF-SALE MATERIALS
Central to the success of seasonal
promotions in automotive shops is
48
Visual cues, like
the effective use of point-of-sale (POS) marketing collateral.
These visual materials serve as powerful tools
for engaging customers, driving sales, and reinforcing
brand messaging:
Countermats: Themed countermat menus, for instance,
provide a visually appealing and informative platform
for showcasing seasonal offers and services. These
menus not only capture the attention of customers but
also serve as convenient references for browsing available
promotions while waiting for assistance. They're
also proven to increase impulse sales.
displays and posters,
enhance the overall
shopping experience
and encourage
impulse purchases.
Flyers: Distributed in-store or through targeted marketing
channels, flyers extend the reach of seasonal promotions
beyond the physical dealership space. Eye-catching
designs, compelling copy, and
clear calls to action prompt customers
to explore the benefits of your
promotion.
Large displays: Strategically
positioned
displays on the service drive
and in waiting rooms serve as visual
anchors, highlighting the promotion
and prompting vehicle owners to ask

Fixed Ops Magazine 2024 Vol 21-2

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-2

Fixed Ops Magazine 2024 Vol 21-2 - 1
Fixed Ops Magazine 2024 Vol 21-2 - 2
Fixed Ops Magazine 2024 Vol 21-2 - 3
Fixed Ops Magazine 2024 Vol 21-2 - 4
Fixed Ops Magazine 2024 Vol 21-2 - 5
Fixed Ops Magazine 2024 Vol 21-2 - 6
Fixed Ops Magazine 2024 Vol 21-2 - 7
Fixed Ops Magazine 2024 Vol 21-2 - 8
Fixed Ops Magazine 2024 Vol 21-2 - 9
Fixed Ops Magazine 2024 Vol 21-2 - 10
Fixed Ops Magazine 2024 Vol 21-2 - 11
Fixed Ops Magazine 2024 Vol 21-2 - 12
Fixed Ops Magazine 2024 Vol 21-2 - 13
Fixed Ops Magazine 2024 Vol 21-2 - 14
Fixed Ops Magazine 2024 Vol 21-2 - 15
Fixed Ops Magazine 2024 Vol 21-2 - 16
Fixed Ops Magazine 2024 Vol 21-2 - 17
Fixed Ops Magazine 2024 Vol 21-2 - 18
Fixed Ops Magazine 2024 Vol 21-2 - 19
Fixed Ops Magazine 2024 Vol 21-2 - 20
Fixed Ops Magazine 2024 Vol 21-2 - 21
Fixed Ops Magazine 2024 Vol 21-2 - 22
Fixed Ops Magazine 2024 Vol 21-2 - 23
Fixed Ops Magazine 2024 Vol 21-2 - 24
Fixed Ops Magazine 2024 Vol 21-2 - 25
Fixed Ops Magazine 2024 Vol 21-2 - 26
Fixed Ops Magazine 2024 Vol 21-2 - 27
Fixed Ops Magazine 2024 Vol 21-2 - 28
Fixed Ops Magazine 2024 Vol 21-2 - 29
Fixed Ops Magazine 2024 Vol 21-2 - 30
Fixed Ops Magazine 2024 Vol 21-2 - 31
Fixed Ops Magazine 2024 Vol 21-2 - 32
Fixed Ops Magazine 2024 Vol 21-2 - 33
Fixed Ops Magazine 2024 Vol 21-2 - 34
Fixed Ops Magazine 2024 Vol 21-2 - 35
Fixed Ops Magazine 2024 Vol 21-2 - 36
Fixed Ops Magazine 2024 Vol 21-2 - 37
Fixed Ops Magazine 2024 Vol 21-2 - 38
Fixed Ops Magazine 2024 Vol 21-2 - 39
Fixed Ops Magazine 2024 Vol 21-2 - 40
Fixed Ops Magazine 2024 Vol 21-2 - 41
Fixed Ops Magazine 2024 Vol 21-2 - 42
Fixed Ops Magazine 2024 Vol 21-2 - 43
Fixed Ops Magazine 2024 Vol 21-2 - 44
Fixed Ops Magazine 2024 Vol 21-2 - 45
Fixed Ops Magazine 2024 Vol 21-2 - 46
Fixed Ops Magazine 2024 Vol 21-2 - 47
Fixed Ops Magazine 2024 Vol 21-2 - 48
Fixed Ops Magazine 2024 Vol 21-2 - 49
Fixed Ops Magazine 2024 Vol 21-2 - 50
Fixed Ops Magazine 2024 Vol 21-2 - 51
Fixed Ops Magazine 2024 Vol 21-2 - 52
Fixed Ops Magazine 2024 Vol 21-2 - 53
Fixed Ops Magazine 2024 Vol 21-2 - 54
Fixed Ops Magazine 2024 Vol 21-2 - 55
Fixed Ops Magazine 2024 Vol 21-2 - 56
Fixed Ops Magazine 2024 Vol 21-2 - 57
Fixed Ops Magazine 2024 Vol 21-2 - 58
Fixed Ops Magazine 2024 Vol 21-2 - 59
Fixed Ops Magazine 2024 Vol 21-2 - 60
Fixed Ops Magazine 2024 Vol 21-2 - 61
Fixed Ops Magazine 2024 Vol 21-2 - 62
Fixed Ops Magazine 2024 Vol 21-2 - 63
Fixed Ops Magazine 2024 Vol 21-2 - 64
Fixed Ops Magazine 2024 Vol 21-2 - 65
Fixed Ops Magazine 2024 Vol 21-2 - 66
Fixed Ops Magazine 2024 Vol 21-2 - 67
Fixed Ops Magazine 2024 Vol 21-2 - 68
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