Fixed Ops Magazine 2024 Vol 21-2 - 50

board early in the process. Set goals
and incentives to make the challenge
fun and engaging for your team. Make
sure that necessary products and
supplies are on hand, order POS marketing
materials and have them ready,
implement your promotion, and make
it a success.
The final key is
preparation. It's
never too early to
start planning
your shop's next
seasonal campaign.
And remember: Across the board,
communication is key. Customers come to your shop for
a certain service, but if you connect with them on a personal
level, they'll trust you more and take your automotive
suggestions to heart. Ask about their seasonal travel
plans. Share a relevant, personal story. When you have
a service recommendation, use a visual aid (such as a
cracked belt, worn-out oil or a graph showing improved
gas mileage) to help educate customers. And help your
team stay engaged with thoughtful teaching moments,
as well as shop banter.
By embracing seasonal promotions, automotive shops
not only capitalize on seasonal surges in consumer
demand but also deliver very real
benefits to vehicle owners. Whether
cost-effective solutions or preventive
maintenance, these promotions cater
to the diverse needs of customers
while supporting the overall success
of your dealership's fixed operations.
In essence, seasonal promotions
represent a win-win scenario where
automotive shops thrive and vehicle
owners flourish-all year long.
Andy Baldassarre leads
the marketing and training
departments for BG
Products, Inc. He has over
25 years of experience in
the
automotive
industry
with an emphasis on
adult learning in the automotive
workplace.
50

Fixed Ops Magazine 2024 Vol 21-2

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-2

Fixed Ops Magazine 2024 Vol 21-2 - 1
Fixed Ops Magazine 2024 Vol 21-2 - 2
Fixed Ops Magazine 2024 Vol 21-2 - 3
Fixed Ops Magazine 2024 Vol 21-2 - 4
Fixed Ops Magazine 2024 Vol 21-2 - 5
Fixed Ops Magazine 2024 Vol 21-2 - 6
Fixed Ops Magazine 2024 Vol 21-2 - 7
Fixed Ops Magazine 2024 Vol 21-2 - 8
Fixed Ops Magazine 2024 Vol 21-2 - 9
Fixed Ops Magazine 2024 Vol 21-2 - 10
Fixed Ops Magazine 2024 Vol 21-2 - 11
Fixed Ops Magazine 2024 Vol 21-2 - 12
Fixed Ops Magazine 2024 Vol 21-2 - 13
Fixed Ops Magazine 2024 Vol 21-2 - 14
Fixed Ops Magazine 2024 Vol 21-2 - 15
Fixed Ops Magazine 2024 Vol 21-2 - 16
Fixed Ops Magazine 2024 Vol 21-2 - 17
Fixed Ops Magazine 2024 Vol 21-2 - 18
Fixed Ops Magazine 2024 Vol 21-2 - 19
Fixed Ops Magazine 2024 Vol 21-2 - 20
Fixed Ops Magazine 2024 Vol 21-2 - 21
Fixed Ops Magazine 2024 Vol 21-2 - 22
Fixed Ops Magazine 2024 Vol 21-2 - 23
Fixed Ops Magazine 2024 Vol 21-2 - 24
Fixed Ops Magazine 2024 Vol 21-2 - 25
Fixed Ops Magazine 2024 Vol 21-2 - 26
Fixed Ops Magazine 2024 Vol 21-2 - 27
Fixed Ops Magazine 2024 Vol 21-2 - 28
Fixed Ops Magazine 2024 Vol 21-2 - 29
Fixed Ops Magazine 2024 Vol 21-2 - 30
Fixed Ops Magazine 2024 Vol 21-2 - 31
Fixed Ops Magazine 2024 Vol 21-2 - 32
Fixed Ops Magazine 2024 Vol 21-2 - 33
Fixed Ops Magazine 2024 Vol 21-2 - 34
Fixed Ops Magazine 2024 Vol 21-2 - 35
Fixed Ops Magazine 2024 Vol 21-2 - 36
Fixed Ops Magazine 2024 Vol 21-2 - 37
Fixed Ops Magazine 2024 Vol 21-2 - 38
Fixed Ops Magazine 2024 Vol 21-2 - 39
Fixed Ops Magazine 2024 Vol 21-2 - 40
Fixed Ops Magazine 2024 Vol 21-2 - 41
Fixed Ops Magazine 2024 Vol 21-2 - 42
Fixed Ops Magazine 2024 Vol 21-2 - 43
Fixed Ops Magazine 2024 Vol 21-2 - 44
Fixed Ops Magazine 2024 Vol 21-2 - 45
Fixed Ops Magazine 2024 Vol 21-2 - 46
Fixed Ops Magazine 2024 Vol 21-2 - 47
Fixed Ops Magazine 2024 Vol 21-2 - 48
Fixed Ops Magazine 2024 Vol 21-2 - 49
Fixed Ops Magazine 2024 Vol 21-2 - 50
Fixed Ops Magazine 2024 Vol 21-2 - 51
Fixed Ops Magazine 2024 Vol 21-2 - 52
Fixed Ops Magazine 2024 Vol 21-2 - 53
Fixed Ops Magazine 2024 Vol 21-2 - 54
Fixed Ops Magazine 2024 Vol 21-2 - 55
Fixed Ops Magazine 2024 Vol 21-2 - 56
Fixed Ops Magazine 2024 Vol 21-2 - 57
Fixed Ops Magazine 2024 Vol 21-2 - 58
Fixed Ops Magazine 2024 Vol 21-2 - 59
Fixed Ops Magazine 2024 Vol 21-2 - 60
Fixed Ops Magazine 2024 Vol 21-2 - 61
Fixed Ops Magazine 2024 Vol 21-2 - 62
Fixed Ops Magazine 2024 Vol 21-2 - 63
Fixed Ops Magazine 2024 Vol 21-2 - 64
Fixed Ops Magazine 2024 Vol 21-2 - 65
Fixed Ops Magazine 2024 Vol 21-2 - 66
Fixed Ops Magazine 2024 Vol 21-2 - 67
Fixed Ops Magazine 2024 Vol 21-2 - 68
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