TRAINING BY JOHN FAIRCHILD RECOMMENDING ADDITIONAL PREVENTATIVE MAINTENANCE Guiding Service Advisors to Enhance Vehicle Longevity A s the automotive industry continues to evolve, so too does the role of the service advisor. Traditionally tasked with facilitating repairs and maintenance as outlined in the owner's manual, service advisors now face growing responsibility: guiding customers towards additional preventive maintenance measures that can extend the longevity of their customers' vehicles. With the average age of cars on the road reaching 12 and a half years and many reaching near 100,000 miles, service advisors play a critical role in helping customers navigate the complexities of vehicle maintenance to ensure their vehicles remain reliable and roadworthy for years to come. In this article, we'll explore how and why service advisors should recommend additional preventive maintenance outside of the owner's manual to assist customers interested in maximizing the longevity of their vehicles. 56 service advisors play a critical role in helping customers navigate the ensure their vehicles remain reliable and roadworthy for years to come UNDERSTANDING THE CHANGING LANDSCAPE The automotive landscape is shifting. The advancements in technology and engineering are resulting in vehicles that are more durable and reliable than ever before. The average age of cars on the road is steadily increasing and reaching record levels in recent years. With many vehicles surpassing the 100,000-mile mark and still going strong, the need for proactive maintenance measures to preserve their longevity has never been more apparent. complexities of vehicle maintenance to BEYOND THE OWNER'S MANUAL While the owner's manual provides valuable guidance for routine maintenance, it may not encompass all the preventive measures necessary to ensure the long-term health of a vehicle, especially as it ages. Service