ADMIN DEPARTMENT BY LYNN ENGEBRETSEN HUMAN CONNECTION IN THE DIGITAL ERA Re-Incorporating People in Your Dealership's Growth Plan T echnology continues to revolutionize every aspect of our lives and the automotive industry isn't immune to its transformative powers. From cutting-edge CRM systems to virtual showrooms, the way we do business is evolving at breakneck speed. But among all these shiny new tools, there's one timeless aspect that remains indispensable: human interaction. TODAY'S EMPOWERED CUSTOMER Customers today arrive at your dealership with an array of information gathered from their online research. They've already compared prices, read reviews, and scoped out their dream car's specs. Customers are more informed and empowered than ever before thanks to the wealth of information available at their fingertips. EMBRACE THE BRAVE NEW WORLD So, where does that leave us? It might be tempting to rely solely on technology to streamline operations and enhance efficiency. And don't get me wrong, technology has certainly revolutionized the way we work. CRM 60