Fixed Ops Magazine 2024 Vol 21-2 - 61

software tracks customer interactions. AI-powered
chatbots handle initial inquiries. Predictive analytics
help forecast inventory needs. It's a brave new world
out there and we're embracing it with open arms.
YOUR DEALERSHIP'S SECRET SAUCE
Your people, from the showroom receptionist to the
advisors and technicians in the service drive, are the
secret sauce that sets you apart from your competition.
In a world dominated by screens and algorithms, there's
no substitute for genuine human connection. After all,
behind every click, query, and purchase, there's a customer
with unique needs, desires, and emotions.
That's why your staff is the face of your dealership, the
frontline ambassadors who bring your brand to life.
Technology might enhance their capabilities, but it can
never replace their warmth, empathy, and expertise.
Take, for instance, the car-buying process. Sure, customers
can browse inventory online, compare prices, and
even complete financing applications from the comfort
of their couch. But when it comes down to making the
MARCH APRIL 2024 || FIXED OPS MAGAZINE
Maybe that's why it's not surprising that in Cox Automotive's
Annual Car Buyer Journey Study, consumers
indicated improved satisfaction with the overall vehicle
shopping and buying experience specifically as it
relates to the test drive, vehicle delivery, and interaction
with the sales team. Human interaction matters.
And the service department that keeps our customers
on the road and coming back for more. With technology-enabled
diagnostics and streamlined scheduling
systems, we can optimize efficiency and minimize
downtime. But when a customer's car breaks down
unexpectedly or they are trying to determine if they
need to bring the car in now or wait for a later appointment,
they need more than a predetermined response.
They need reassurance, transparency, and a guide to
help them through the process.
final decision, they crave reassurance and guidance
from someone they trust. That's where a knowledgeable
salesperson can work wonders - answering questions,
addressing concerns, and ultimately sealing the
deal with a handshake and a smile.
61

Fixed Ops Magazine 2024 Vol 21-2

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-2

Fixed Ops Magazine 2024 Vol 21-2 - 1
Fixed Ops Magazine 2024 Vol 21-2 - 2
Fixed Ops Magazine 2024 Vol 21-2 - 3
Fixed Ops Magazine 2024 Vol 21-2 - 4
Fixed Ops Magazine 2024 Vol 21-2 - 5
Fixed Ops Magazine 2024 Vol 21-2 - 6
Fixed Ops Magazine 2024 Vol 21-2 - 7
Fixed Ops Magazine 2024 Vol 21-2 - 8
Fixed Ops Magazine 2024 Vol 21-2 - 9
Fixed Ops Magazine 2024 Vol 21-2 - 10
Fixed Ops Magazine 2024 Vol 21-2 - 11
Fixed Ops Magazine 2024 Vol 21-2 - 12
Fixed Ops Magazine 2024 Vol 21-2 - 13
Fixed Ops Magazine 2024 Vol 21-2 - 14
Fixed Ops Magazine 2024 Vol 21-2 - 15
Fixed Ops Magazine 2024 Vol 21-2 - 16
Fixed Ops Magazine 2024 Vol 21-2 - 17
Fixed Ops Magazine 2024 Vol 21-2 - 18
Fixed Ops Magazine 2024 Vol 21-2 - 19
Fixed Ops Magazine 2024 Vol 21-2 - 20
Fixed Ops Magazine 2024 Vol 21-2 - 21
Fixed Ops Magazine 2024 Vol 21-2 - 22
Fixed Ops Magazine 2024 Vol 21-2 - 23
Fixed Ops Magazine 2024 Vol 21-2 - 24
Fixed Ops Magazine 2024 Vol 21-2 - 25
Fixed Ops Magazine 2024 Vol 21-2 - 26
Fixed Ops Magazine 2024 Vol 21-2 - 27
Fixed Ops Magazine 2024 Vol 21-2 - 28
Fixed Ops Magazine 2024 Vol 21-2 - 29
Fixed Ops Magazine 2024 Vol 21-2 - 30
Fixed Ops Magazine 2024 Vol 21-2 - 31
Fixed Ops Magazine 2024 Vol 21-2 - 32
Fixed Ops Magazine 2024 Vol 21-2 - 33
Fixed Ops Magazine 2024 Vol 21-2 - 34
Fixed Ops Magazine 2024 Vol 21-2 - 35
Fixed Ops Magazine 2024 Vol 21-2 - 36
Fixed Ops Magazine 2024 Vol 21-2 - 37
Fixed Ops Magazine 2024 Vol 21-2 - 38
Fixed Ops Magazine 2024 Vol 21-2 - 39
Fixed Ops Magazine 2024 Vol 21-2 - 40
Fixed Ops Magazine 2024 Vol 21-2 - 41
Fixed Ops Magazine 2024 Vol 21-2 - 42
Fixed Ops Magazine 2024 Vol 21-2 - 43
Fixed Ops Magazine 2024 Vol 21-2 - 44
Fixed Ops Magazine 2024 Vol 21-2 - 45
Fixed Ops Magazine 2024 Vol 21-2 - 46
Fixed Ops Magazine 2024 Vol 21-2 - 47
Fixed Ops Magazine 2024 Vol 21-2 - 48
Fixed Ops Magazine 2024 Vol 21-2 - 49
Fixed Ops Magazine 2024 Vol 21-2 - 50
Fixed Ops Magazine 2024 Vol 21-2 - 51
Fixed Ops Magazine 2024 Vol 21-2 - 52
Fixed Ops Magazine 2024 Vol 21-2 - 53
Fixed Ops Magazine 2024 Vol 21-2 - 54
Fixed Ops Magazine 2024 Vol 21-2 - 55
Fixed Ops Magazine 2024 Vol 21-2 - 56
Fixed Ops Magazine 2024 Vol 21-2 - 57
Fixed Ops Magazine 2024 Vol 21-2 - 58
Fixed Ops Magazine 2024 Vol 21-2 - 59
Fixed Ops Magazine 2024 Vol 21-2 - 60
Fixed Ops Magazine 2024 Vol 21-2 - 61
Fixed Ops Magazine 2024 Vol 21-2 - 62
Fixed Ops Magazine 2024 Vol 21-2 - 63
Fixed Ops Magazine 2024 Vol 21-2 - 64
Fixed Ops Magazine 2024 Vol 21-2 - 65
Fixed Ops Magazine 2024 Vol 21-2 - 66
Fixed Ops Magazine 2024 Vol 21-2 - 67
Fixed Ops Magazine 2024 Vol 21-2 - 68
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