Fixed Ops Magazine 2024 Vol 21-3 - 20

LETTER FROM THE PUBLISHER
FIXED OPERATIONS ARE OFF TO A
GREAT START TO THE YEAR!
I have been talking to dealers across the country and Fixed Operations
is off to a great start. The combination of customers holding
cars longer, recalls increasing, and warranty work on new models
is keeping OEM Dealers remarkably busy. It also seems obvious
that during a major election year we can expect to finish strong.
Many Fixed Ops Directors have shared with me that their goal will
be to get better at the fundamentals such as selling " red " tires
and keeping customer defections at bay. Looking for new profit
sources is also important at times like these. Keep your eyes in our
magazine for exceptional ways to do just that.
In this issue, we once again have the best in the industry contributing
articles that will help you steer your organization to
greater results. With warranty work making up as much as 40%
of some stores' business, getting a partner to help you maximize
your rate, accuracy, and speed of payment is imperative.
Our Feature story from Automotive Warranty Network will help
you with that. We also have a great article on AI by Michael
Wacht which will help you better understand this innovative
technology and, as always, Training and Customer Experience
articles will keep you focused on best practices.
I hope you enjoy reading this issue as much as we have enjoyed
assembling these great articles for you.
If you are considering advertising in Fixed Ops Magazine, there
simply has never been a better time to reach decision makers in
Franchise Dealerships across the country. Every month we update
our subscription database, adding new decision makers and
replacing those no longer in those key positions. Keep in mind,
there are 16,839 dealers across this country. You can reach every
dealer at a cost that is extremely affordable by simply being part
of our magazine. We are one of the few publications that allows
you to share your expertise with readers across the country by
providing an article on a subject that is your passion. Email/Text/
Call me for details. I want to help you succeed if you have an exceptional
product or program concept for our subscribers.
As the Fixed Ops Community continues to grow, we thank
you for making our magazine one of the great meeting places
for innovative ideas and solving complex issues. Follow us on
LinkedIn and make sure you subscribe to our digital as well as
our print magazine. Did I mention that a subscription is free to
decision makers across the country? Thank you for investing in
yourself by being a loyal reader of our publication.
17853 SANTIAGO BLVD., STE. 107-467
VILLA PARK, CA 92861
PHONE 714-803-5476
INFO@FIXEDOPSMAG.COM
WWW.FIXEDOPSMAG.COM
PUBLISHER
RON OVERS
PHONE: 714-803-5476
RON@FIXEDOPSMAG.COM
CIRCULATION
INFO@FIXEDOPSMAG.COM
ART DIRECTOR
JEN HUPPERT
JEN@FIXEDOPSMAG.COM
Fixed Ops Magazine is published by Prism Automotive,
LLC, 17853 Santiago Blvd., Suite 107-467, Villa
Park, CA 92861. Subscriptions are free to qualified
subscribers in the U.S. who are active as fixed operations
directors or service managers of franchised
automobile dealerships. Additional subscriptions are
available at: $30/year/US; $45/year/Canada; $90/year/
other foreign. Single issue price, $10. POSTMASTER:
Send address changes to:
Fixed Ops Magazine, 17853 Santiago Blvd.,
Suite 107-467, Villa Park, CA 92861.
Reproduction or use, without express written permission
of publisher, of editorial or graphic content in any
manner is prohibited. The statements and opinions
expressed herein are those of individual authors and
do not necessarily represent the views of Fixed Ops
Magazine or Prism Automotive, LLC. The appearance
of advertisers does not constitute an endorsement of
the products or services featured. All rights reserved.
RON OVERS - PUBLISHER
FIXED OPS MAGAZINE
714-803-5476
RON@FIXEDOPSMAG.COM
20
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OF FIXED OPS MAGAZINE, VISIT:
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Fixed Ops Magazine 2024 Vol 21-3

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-3
