Fixed Ops Magazine 2024 Vol 21-3 - 48

FEATURE BY ANDREA OELSCHLAGER
DEALERSHIP
SUCCESS
Creating 24/7 Availability
H
ow many times have you found yourself perusing
recommended products from Amazon well
into the late-night hours? Or calling a business
long after closing to leave a message so you won't have
to wait on hold the next day. Better yet, have you opted
for a website chat to get information or troubleshoot a
problem instead of calling or going to an actual brickand-mortar
store? The internet has vastly changed how
we interact with businesses. After all, you can buy a car
without ever talking to another human! So, in this digital
age of " I know what I want, and I want it now, " how can
dealerships be open for business when everyone has
gone home for the day?
START WITH THE CRM
Customer Relationship Management (CRM) systems
existed long before the actual software was created.
They usually required a well-organized salesperson and
binders upon binders of customer details. Fortunately,
today most dealerships utilize a CRM system that organizes
customer data, tracks interactions, and even automates
communication processes.
48
By segmenting leads based on their preferences and
behavior, dealerships can tailor their marketing efforts
and follow-up strategies accordingly. Automated email
campaigns, personalized messages, and targeted promotions
can keep leads (and even past customers)
engaged and move them closer to a sale-even when
the dealership is closed. Overall, investing in a comprehensive
CRM system helps dealerships build lasting
relationships with customers and maximize their sales
opportunities around the clock.
LEVERAGE TECHNOLOGY
Car dealerships can maximize prospective and current
client interactions through various methods, even when
closed. Here is how can this be accomplished:
* Investing in an engaging online presence is a must.
Dealerships should maintain
* active social media profiles
* regularly post engaging content
* showcase their services, parts, and promotions

Fixed Ops Magazine 2024 Vol 21-3

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-3

Fixed Ops Magazine 2024 Vol 21-3 - Cover 21-3
Fixed Ops Magazine 2024 Vol 21-3 - 2
Fixed Ops Magazine 2024 Vol 21-3 - 3
Fixed Ops Magazine 2024 Vol 21-3 - 4
Fixed Ops Magazine 2024 Vol 21-3 - 5
Fixed Ops Magazine 2024 Vol 21-3 - 6
Fixed Ops Magazine 2024 Vol 21-3 - 7
Fixed Ops Magazine 2024 Vol 21-3 - 8
Fixed Ops Magazine 2024 Vol 21-3 - 9
Fixed Ops Magazine 2024 Vol 21-3 - 10
Fixed Ops Magazine 2024 Vol 21-3 - 11
Fixed Ops Magazine 2024 Vol 21-3 - 12
Fixed Ops Magazine 2024 Vol 21-3 - 13
Fixed Ops Magazine 2024 Vol 21-3 - 14
Fixed Ops Magazine 2024 Vol 21-3 - 15
Fixed Ops Magazine 2024 Vol 21-3 - 16
Fixed Ops Magazine 2024 Vol 21-3 - 17
Fixed Ops Magazine 2024 Vol 21-3 - 18
Fixed Ops Magazine 2024 Vol 21-3 - 19
Fixed Ops Magazine 2024 Vol 21-3 - 20
Fixed Ops Magazine 2024 Vol 21-3 - 21
Fixed Ops Magazine 2024 Vol 21-3 - 22
Fixed Ops Magazine 2024 Vol 21-3 - 23
Fixed Ops Magazine 2024 Vol 21-3 - 24
Fixed Ops Magazine 2024 Vol 21-3 - 25
Fixed Ops Magazine 2024 Vol 21-3 - 26
Fixed Ops Magazine 2024 Vol 21-3 - 27
Fixed Ops Magazine 2024 Vol 21-3 - 28
Fixed Ops Magazine 2024 Vol 21-3 - 29
Fixed Ops Magazine 2024 Vol 21-3 - 30
Fixed Ops Magazine 2024 Vol 21-3 - 31
Fixed Ops Magazine 2024 Vol 21-3 - 32
Fixed Ops Magazine 2024 Vol 21-3 - 33
Fixed Ops Magazine 2024 Vol 21-3 - 34
Fixed Ops Magazine 2024 Vol 21-3 - 35
Fixed Ops Magazine 2024 Vol 21-3 - 36
Fixed Ops Magazine 2024 Vol 21-3 - 37
Fixed Ops Magazine 2024 Vol 21-3 - 38
Fixed Ops Magazine 2024 Vol 21-3 - 39
Fixed Ops Magazine 2024 Vol 21-3 - 40
Fixed Ops Magazine 2024 Vol 21-3 - 41
Fixed Ops Magazine 2024 Vol 21-3 - 42
Fixed Ops Magazine 2024 Vol 21-3 - 43
Fixed Ops Magazine 2024 Vol 21-3 - 44
Fixed Ops Magazine 2024 Vol 21-3 - 45
Fixed Ops Magazine 2024 Vol 21-3 - 46
Fixed Ops Magazine 2024 Vol 21-3 - 47
Fixed Ops Magazine 2024 Vol 21-3 - 48
Fixed Ops Magazine 2024 Vol 21-3 - 49
Fixed Ops Magazine 2024 Vol 21-3 - 50
Fixed Ops Magazine 2024 Vol 21-3 - 51
Fixed Ops Magazine 2024 Vol 21-3 - 52
Fixed Ops Magazine 2024 Vol 21-3 - 53
Fixed Ops Magazine 2024 Vol 21-3 - 54
Fixed Ops Magazine 2024 Vol 21-3 - 55
Fixed Ops Magazine 2024 Vol 21-3 - 56
Fixed Ops Magazine 2024 Vol 21-3 - 57
Fixed Ops Magazine 2024 Vol 21-3 - 58
Fixed Ops Magazine 2024 Vol 21-3 - 59
Fixed Ops Magazine 2024 Vol 21-3 - 60
Fixed Ops Magazine 2024 Vol 21-3 - 61
Fixed Ops Magazine 2024 Vol 21-3 - 62
Fixed Ops Magazine 2024 Vol 21-3 - 63
Fixed Ops Magazine 2024 Vol 21-3 - Page 64
Fixed Ops Magazine 2024 Vol 21-3 - Page 65
Fixed Ops Magazine 2024 Vol 21-3 - 66
Fixed Ops Magazine 2024 Vol 21-3 - 67
Fixed Ops Magazine 2024 Vol 21-3 - 68
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-3
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-2
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-1
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol-20-06
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol20-05
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol20-04
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol-20-3
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol-20-02
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol20-01
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol-19-6
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol19-05
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol19-04
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol19-03
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol19-02
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol-19-1
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-06
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-05
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol18No05
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-04
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-03
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-02
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-01
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No6/
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No6/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No4/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No4/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No3/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No2A/
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