Fixed Ops Magazine 2024 Vol 21-3 - 54

but also keeps participants motivated, invested, and
engaged in the training process.
THE BENEFITS OF DIGITAL TRAINING
Investing in digital training for auto technicians and service
advisors yields a multitude of benefits that directly
contribute to the overall success and profitability of dealership
automotive shops. Let's delve into some key areas
where digital training translates into a tangible ROI:
Breadth of Information: With the ever-expanding
internet, a world of information
is at our fingertips now more than ever
before. Nearly 100,000 Google searches
occur every second, and one search can easily lead to
a half-hour (or longer) of additional searches. Digital
training fuels curiosity, as well as the need to search
online for answers. And a nearly endless number of
online articles and videos with multiple points of view
are available for free-no 32-edition encyclopedia set
necessary.
Enhanced Industry Knowledge: Trendspotting-staying
on the leading edge of
the industry-includes watching for new
patterns or changes in the market. Be
open to innovations that can help propel dealership
automotive shops to the next level. Technology is constantly
evolving to bring the latest, greatest, most user-friendly
and targeted information to those willing
to explore it.
Improved Customer Satisfaction: Exceptional
customer service is paramount in
the automotive industry, and well-trained
service advisors play a pivotal role in delivering
it. Digital training equips service advisors with
the knowledge and skills to effectively communicate
with customers, accurately describe issues, and recommend
appropriate solutions. As a result, customers
experience smoother interactions, timely service, and
personalized recommendations, leading to heightened
satisfaction and loyalty.
Increased Productivity: Time is money in
the automotive business, and every minute
counts in maximizing productivity.
54
Digital training enables technicians to stay updated
on the latest repair techniques, diagnostic tools, and
service procedures without disrupting their workflow.
By eliminating the need for lengthy off-site training
sessions, dealership automotive shops can optimize
their technicians' time, resulting in faster turnaround
times, increased service capacity, and ultimately,
higher revenue.
Reduced Turnover: Employee turnover
can be a significant challenge for dealership
automotive shops, leading to increased
recruitment costs, productivity
losses, and disruptions in service quality. Providing
comprehensive digital training demonstrates a commitment
to employee development and career advancement,
fostering a sense of loyalty and engagement
among technicians and service advisors. As a
result, turnover rates decrease, and dealership automotive
shops can retain their top talent, leading to a
more stable and cohesive workforce.
INVEST IN DIGITAL TRAINING
Digital training offers a cost-effective, cost-efficient and
user-friendly solution, enabling automotive professionals
to stay ahead of industry trends, enhance customer satisfaction,
increase productivity, and reduce turnover. By
investing in digital training, dealership automotive shops
can maximize their ROI and position themselves for
long-term success in the dynamic automotive market.
Incorporating digital training into the operational strategy
of dealership shops is not just a wise investment; it's a
fundamental driver of growth, profitability, and customer
satisfaction in an increasingly digital world.
Dale Smith With 30 years
in automotive repair and
maintenance, Dale Smith
brings a breadth of experience
as a BGU Instructor
and Corporate Field
Trainer, equipping sales
reps and dealerships with
skills to effectively make
the most of their time
and grow healthy relationships with their customers.
Fixed Ops Magazine 2024 Vol 21-3

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-3
