Fixed Ops Magazine 2024 Vol 21-3 - 56

PARTS DEPARTMENT BY MIKE KING
PARTS
DEPARTMENT -
THE ROAD
AHEAD
Taking the Parts Department Beyond Traditional Limits
I
f you want your parts department to be successful,
it's crucial to keep your eyes peeled for fresh
opportunities to expand. The old ways of doing
things aren't enough anymore. We need to shake
things up in how we manage and sell parts. Relying on
the old-school method of wholesale to drive success
doesn't always work. Including eCommerce in your
sales strategy can transform your parts department
by reaching customers nationwide.
THE TROUBLE WITH RELYING ON
TRADITIONAL WHOLESALE
Running a wholesale business can
be challenging. As a parts manager,
retail sales can be limited,
and your influence over the service
department only goes so far. This
means you must find new ways to
increase parts sales. The natural
pivot towards growing wholesale
operations might seem appealing,
and it can help increase sales. However, this, too, can
have its boundaries. Geographic limitations and fierce
competition from larger, established companies can
make growing your parts business not just difficult
but impractical.
For instance, a parts manager at a small dealership in a
rural Kansas town might see potential growth through
wholesale as a natural pivot. However, due to the limited
number of repair shops in the area, growing the
parts department through wholesalers can be stifled.
Including eCommerce
in your sales
strategy can transform
your parts department
by reaching
customers nationwide.
56
Now, compare this with a scrappy
Detroit dealer. While they may have
plenty of repair shops that could be
wholesale customers, they are also
fighting a tough battle against big
companies that control the wholesale
market in the area.
In these scenarios, the former
dealer has problems because of its

Fixed Ops Magazine 2024 Vol 21-3

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-3

Fixed Ops Magazine 2024 Vol 21-3 - Cover 21-3
Fixed Ops Magazine 2024 Vol 21-3 - 2
Fixed Ops Magazine 2024 Vol 21-3 - 3
Fixed Ops Magazine 2024 Vol 21-3 - 4
Fixed Ops Magazine 2024 Vol 21-3 - 5
Fixed Ops Magazine 2024 Vol 21-3 - 6
Fixed Ops Magazine 2024 Vol 21-3 - 7
Fixed Ops Magazine 2024 Vol 21-3 - 8
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Fixed Ops Magazine 2024 Vol 21-3 - 11
Fixed Ops Magazine 2024 Vol 21-3 - 12
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Fixed Ops Magazine 2024 Vol 21-3 - 22
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Fixed Ops Magazine 2024 Vol 21-3 - 40
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Fixed Ops Magazine 2024 Vol 21-3 - 48
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Fixed Ops Magazine 2024 Vol 21-3 - 55
Fixed Ops Magazine 2024 Vol 21-3 - 56
Fixed Ops Magazine 2024 Vol 21-3 - 57
Fixed Ops Magazine 2024 Vol 21-3 - 58
Fixed Ops Magazine 2024 Vol 21-3 - 59
Fixed Ops Magazine 2024 Vol 21-3 - 60
Fixed Ops Magazine 2024 Vol 21-3 - 61
Fixed Ops Magazine 2024 Vol 21-3 - 62
Fixed Ops Magazine 2024 Vol 21-3 - 63
Fixed Ops Magazine 2024 Vol 21-3 - Page 64
Fixed Ops Magazine 2024 Vol 21-3 - Page 65
Fixed Ops Magazine 2024 Vol 21-3 - 66
Fixed Ops Magazine 2024 Vol 21-3 - 67
Fixed Ops Magazine 2024 Vol 21-3 - 68
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