try chosen by Ford to pilot this program. I admit, I was skeptical at first. I wasn't a hard " no, " but I was definitely on the fence. Fast forward to today, and we're preparing to add our 11th mobile service truck to the fleet with more to come. The reason? Our customers love it. They love the convenience of having their vehicles serviced at their homes or workplaces without disrupting their day-to-day routines. THE IMPACT OF MOBILE SERVICES Customer Satisfaction was going to be a huge benefit once the commitment to mobile services was made. That was clear from Day One. Every single day, we hear from customers who are thrilled not to have to sit in a waiting room or rearrange their schedules. Now, we come to them. It's simple. It's convenient. It's exactly what they want. Customer Retention clearly works best with these satisfied customers. Customer Acquisition flows naturally from the powerful tool of mobile services as well. Offering something SEPTEMBER OCTOBER 2024 || FIXED OPS MAGAZINE 21 unique that few other dealerships provide attracts new customers who might have gone elsewhere. It's not just offering a service; we are offering an experience that makes customers' lives easier. Let's not overlook the marketing value of these mobile units. Each van is a moving billboard, promoting our dealership wherever it goes. This is also multi-faceted. It is reminder advertising for our current satisfied customers who may see us and want to discuss how happy we make them with their neighbors or co-workers. Also, we're not only getting new customers through word of mouth-new customers see us on the road every day.