Fixed Ops Magazine 2024 Vol 21-5a - 38

EXAMPLES OF SUCCESS IN
RECRUITING AND RETENTION
Take Holmes Honda for example. They looked at their
challenges in a different light. Their concerns revolved
around hiring and retaining Technicians and transitioning
an old, outdated facility into a modern, state-ofthe-art
service department focused on efficiency in the
service bays. Keith Hightower, Vice President of Holmes
Honda, says, " We've hired new Technicians, and they're
here because of Sonic Tools. They are happy. They have
the tools they need. They know where the tools are and
we can account for the tools. It's all a great process. It's
a win-win for everyone. "
Similarly, BMW of Murrieta, part of the Hendrick Automotive
Group, saw tremendous success after integrating
Sonic's tools and workstations. The owner, Boris
Said, focused on building a gorgeous showroom and
service facility that integrated tools and workstations.
He surpassed his customers' expectations not only by
improving productivity, but also by assisting in recruiting
and retaining top Technicians.
These examples highlight how providing tools and
creating an organized, efficient workspace can significantly
impact Technician satisfaction and loyalty.
This concept has the capacity to ultimately solve the
38
recruiting and retention problem without relying solely
on financial incentives.
Dealerships like Holmes Honda, BMW of Murrieta
and others, demonstrate the tangible benefits of this
approach. With the general shortage of Technicians,
they certainly know that recruiting and retention are
paramount. They choose to have Technicians who are
not in debt up to their eyeballs and service departments
that are more productive. By investing in their
Technicians through tools, storage and efficient workspaces,
these dealerships have not only filled their
vacant Technician slots with more loyal employees, but
enjoy more productive service departments.
John Basso is the Marketing
Director at Sonic
Tools USA, and a 30year
vet of the marketing
and advertising
industry. With a deep
knowledge of the retail
automotive business,
he has worked with
dozens of auto groups
and dealerships to assist in lead generation and promotion
development. Feel free to reach out to him at
johnny.b@sonictoolsusa.com.

Fixed Ops Magazine 2024 Vol 21-5a

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-5a

Fixed Ops Magazine 2024 Vol 21-5a - 1
Fixed Ops Magazine 2024 Vol 21-5a - 2
Fixed Ops Magazine 2024 Vol 21-5a - 3
Fixed Ops Magazine 2024 Vol 21-5a - 4
Fixed Ops Magazine 2024 Vol 21-5a - 5
Fixed Ops Magazine 2024 Vol 21-5a - 6
Fixed Ops Magazine 2024 Vol 21-5a - 7
Fixed Ops Magazine 2024 Vol 21-5a - 8
Fixed Ops Magazine 2024 Vol 21-5a - 9
Fixed Ops Magazine 2024 Vol 21-5a - 10
Fixed Ops Magazine 2024 Vol 21-5a - 11
Fixed Ops Magazine 2024 Vol 21-5a - 12
Fixed Ops Magazine 2024 Vol 21-5a - 13
Fixed Ops Magazine 2024 Vol 21-5a - 14
Fixed Ops Magazine 2024 Vol 21-5a - 15
Fixed Ops Magazine 2024 Vol 21-5a - 16
Fixed Ops Magazine 2024 Vol 21-5a - 17
Fixed Ops Magazine 2024 Vol 21-5a - 18
Fixed Ops Magazine 2024 Vol 21-5a - 19
Fixed Ops Magazine 2024 Vol 21-5a - 20
Fixed Ops Magazine 2024 Vol 21-5a - 21
Fixed Ops Magazine 2024 Vol 21-5a - 22
Fixed Ops Magazine 2024 Vol 21-5a - 23
Fixed Ops Magazine 2024 Vol 21-5a - 24
Fixed Ops Magazine 2024 Vol 21-5a - 25
Fixed Ops Magazine 2024 Vol 21-5a - 26
Fixed Ops Magazine 2024 Vol 21-5a - 27
Fixed Ops Magazine 2024 Vol 21-5a - 28
Fixed Ops Magazine 2024 Vol 21-5a - 29
Fixed Ops Magazine 2024 Vol 21-5a - 30
Fixed Ops Magazine 2024 Vol 21-5a - 31
Fixed Ops Magazine 2024 Vol 21-5a - 32
Fixed Ops Magazine 2024 Vol 21-5a - 33
Fixed Ops Magazine 2024 Vol 21-5a - 34
Fixed Ops Magazine 2024 Vol 21-5a - 35
Fixed Ops Magazine 2024 Vol 21-5a - 36
Fixed Ops Magazine 2024 Vol 21-5a - 37
Fixed Ops Magazine 2024 Vol 21-5a - 38
Fixed Ops Magazine 2024 Vol 21-5a - 39
Fixed Ops Magazine 2024 Vol 21-5a - 40
Fixed Ops Magazine 2024 Vol 21-5a - 41
Fixed Ops Magazine 2024 Vol 21-5a - 42
Fixed Ops Magazine 2024 Vol 21-5a - 43
Fixed Ops Magazine 2024 Vol 21-5a - 44
Fixed Ops Magazine 2024 Vol 21-5a - 45
Fixed Ops Magazine 2024 Vol 21-5a - 46
Fixed Ops Magazine 2024 Vol 21-5a - 47
Fixed Ops Magazine 2024 Vol 21-5a - 48
Fixed Ops Magazine 2024 Vol 21-5a - 49
Fixed Ops Magazine 2024 Vol 21-5a - 50
Fixed Ops Magazine 2024 Vol 21-5a - 51
Fixed Ops Magazine 2024 Vol 21-5a - 52
Fixed Ops Magazine 2024 Vol 21-5a - 53
Fixed Ops Magazine 2024 Vol 21-5a - 54
Fixed Ops Magazine 2024 Vol 21-5a - 55
Fixed Ops Magazine 2024 Vol 21-5a - 56
Fixed Ops Magazine 2024 Vol 21-5a - 57
Fixed Ops Magazine 2024 Vol 21-5a - 58
Fixed Ops Magazine 2024 Vol 21-5a - 59
Fixed Ops Magazine 2024 Vol 21-5a - 60
Fixed Ops Magazine 2024 Vol 21-5a - 61
Fixed Ops Magazine 2024 Vol 21-5a - 62
Fixed Ops Magazine 2024 Vol 21-5a - 63
Fixed Ops Magazine 2024 Vol 21-5a - 64
Fixed Ops Magazine 2024 Vol 21-5a - 65
Fixed Ops Magazine 2024 Vol 21-5a - 66
Fixed Ops Magazine 2024 Vol 21-5a - 67
Fixed Ops Magazine 2024 Vol 21-5a - 68
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