Fixed Ops Magazine 2024 Vol 21-5a - 47

or more of your service business. Yet most dealerships
handle designing and pricing a menu like a chore to
check the box instead of like a business strategy. Be sure
to give it the time and attention it deserves.
At its core, a profitable automotive service maintenance
menu is built on a deep understanding of customer
needs, vehicle requirements, and industry standards.
It should offer a comprehensive range of services
that cater to different vehicle types, makes, and models
while considering factors such as local market demands
and seasonal variations.
KEY CONSIDERATIONS FOR A PROFITABLE
SERVICE MAINTENANCE MENU
Tiered Service Packages: Offering basic (good), standard
(better), and premium (best) service options
allows customers to choose based on their budget and
needs. But this is not the method I advocate. Dealers
tend to build packages that include more items to " build
value " and justify the price. However, what I see tends to
happen is a decrease in the profit margins.
A La Carte Menu: This is a much better option for
profitability. This provides individual services that give
customers greater flexibility. This menu style can, and
should, be modeled after the factory owner's manual
maintenance schedule. Imagine an advisor's selling confidence
when a customer asks, " Why do I need that? "
And the advisor replies, " Let's open your owner's manual
and I can show you. "
When breaking up all these big packages, your pricing
will appear much less expensive. This gives you more
options when offering a customer their could, should,
and must perform items.
When pricing individual Maintenance operations the
gross margins can be much better. Doing away with big
packages can also free up service capacity, to be utilized
to generate better margins. A well-designed menu
facilitates upselling opportunities and incremental sales,
which can significantly boost profitability.
Service Advisor Training: Train service advisors to recommend
additional services based on vehicle inspection
results. This is important because it should follow
what the owner's manual reads, " change oil, rotate tires
and check, check, check ... " . Most OEM maintenance
schedule " Check " or " Inspect " items should have a service
on your menu.
SEPTEMBER OCTOBER 2024 || FIXED OPS MAGAZINE
47

Fixed Ops Magazine 2024 Vol 21-5a

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-5a

Fixed Ops Magazine 2024 Vol 21-5a - 1
Fixed Ops Magazine 2024 Vol 21-5a - 2
Fixed Ops Magazine 2024 Vol 21-5a - 3
Fixed Ops Magazine 2024 Vol 21-5a - 4
Fixed Ops Magazine 2024 Vol 21-5a - 5
Fixed Ops Magazine 2024 Vol 21-5a - 6
Fixed Ops Magazine 2024 Vol 21-5a - 7
Fixed Ops Magazine 2024 Vol 21-5a - 8
Fixed Ops Magazine 2024 Vol 21-5a - 9
Fixed Ops Magazine 2024 Vol 21-5a - 10
Fixed Ops Magazine 2024 Vol 21-5a - 11
Fixed Ops Magazine 2024 Vol 21-5a - 12
Fixed Ops Magazine 2024 Vol 21-5a - 13
Fixed Ops Magazine 2024 Vol 21-5a - 14
Fixed Ops Magazine 2024 Vol 21-5a - 15
Fixed Ops Magazine 2024 Vol 21-5a - 16
Fixed Ops Magazine 2024 Vol 21-5a - 17
Fixed Ops Magazine 2024 Vol 21-5a - 18
Fixed Ops Magazine 2024 Vol 21-5a - 19
Fixed Ops Magazine 2024 Vol 21-5a - 20
Fixed Ops Magazine 2024 Vol 21-5a - 21
Fixed Ops Magazine 2024 Vol 21-5a - 22
Fixed Ops Magazine 2024 Vol 21-5a - 23
Fixed Ops Magazine 2024 Vol 21-5a - 24
Fixed Ops Magazine 2024 Vol 21-5a - 25
Fixed Ops Magazine 2024 Vol 21-5a - 26
Fixed Ops Magazine 2024 Vol 21-5a - 27
Fixed Ops Magazine 2024 Vol 21-5a - 28
Fixed Ops Magazine 2024 Vol 21-5a - 29
Fixed Ops Magazine 2024 Vol 21-5a - 30
Fixed Ops Magazine 2024 Vol 21-5a - 31
Fixed Ops Magazine 2024 Vol 21-5a - 32
Fixed Ops Magazine 2024 Vol 21-5a - 33
Fixed Ops Magazine 2024 Vol 21-5a - 34
Fixed Ops Magazine 2024 Vol 21-5a - 35
Fixed Ops Magazine 2024 Vol 21-5a - 36
Fixed Ops Magazine 2024 Vol 21-5a - 37
Fixed Ops Magazine 2024 Vol 21-5a - 38
Fixed Ops Magazine 2024 Vol 21-5a - 39
Fixed Ops Magazine 2024 Vol 21-5a - 40
Fixed Ops Magazine 2024 Vol 21-5a - 41
Fixed Ops Magazine 2024 Vol 21-5a - 42
Fixed Ops Magazine 2024 Vol 21-5a - 43
Fixed Ops Magazine 2024 Vol 21-5a - 44
Fixed Ops Magazine 2024 Vol 21-5a - 45
Fixed Ops Magazine 2024 Vol 21-5a - 46
Fixed Ops Magazine 2024 Vol 21-5a - 47
Fixed Ops Magazine 2024 Vol 21-5a - 48
Fixed Ops Magazine 2024 Vol 21-5a - 49
Fixed Ops Magazine 2024 Vol 21-5a - 50
Fixed Ops Magazine 2024 Vol 21-5a - 51
Fixed Ops Magazine 2024 Vol 21-5a - 52
Fixed Ops Magazine 2024 Vol 21-5a - 53
Fixed Ops Magazine 2024 Vol 21-5a - 54
Fixed Ops Magazine 2024 Vol 21-5a - 55
Fixed Ops Magazine 2024 Vol 21-5a - 56
Fixed Ops Magazine 2024 Vol 21-5a - 57
Fixed Ops Magazine 2024 Vol 21-5a - 58
Fixed Ops Magazine 2024 Vol 21-5a - 59
Fixed Ops Magazine 2024 Vol 21-5a - 60
Fixed Ops Magazine 2024 Vol 21-5a - 61
Fixed Ops Magazine 2024 Vol 21-5a - 62
Fixed Ops Magazine 2024 Vol 21-5a - 63
Fixed Ops Magazine 2024 Vol 21-5a - 64
Fixed Ops Magazine 2024 Vol 21-5a - 65
Fixed Ops Magazine 2024 Vol 21-5a - 66
Fixed Ops Magazine 2024 Vol 21-5a - 67
Fixed Ops Magazine 2024 Vol 21-5a - 68
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