Fixed Ops Magazine 2024 Vol 21-5a - 58

upgrade the parts department from
a dark corner in the dealership to a
powerful revenue generator. With
online sales of automotive parts
and accessories projected to grow
by nearly 50% between 2024 and
2030, embracing eCommerce is a strategic necessity.
Today's youngest
drivers have grown up
in a digital world.
Benefits of selling OEM parts and accessories online:
* Market reach and expanded customer base: Selling
parts online broadens your dealership's visibility
to nationwide parts shoppers. With a webstore and
through online marketplaces like eBay and Amazon,
dealerships can sell their inventory far beyond the
confines of their local area.
* Gross profit and parts volume: Online parts sales
may have slimmer margins than your parts counter,
but the sheer volume of parts you can sell maximizes
your gross profit. Plus, online platforms often
include tools to optimize shipping costs, allowing
you to claim another margin on shipping and further
boosting profitability.
* Access to manufacturer incentives: eCommerce
can unlock valuable manufacturer incentives and
discounts. By integrating online sales solutions, dealerships
can more easily access these benefits, leading
to better margins and reduced operational costs.
* Competing with aftermarket retailers: Aftermarket
retailers hold a large share of the online market,
but OEM parts offer advantages they simply can't
match. As vehicle technologies advance, OEM parts
stand out by delivering better performance, durability,
and reliability. Now is the time to compete with
aftermarket options by entering the Parts eCommerce
space.
* Attracting the new generation of buyers: Today's
youngest drivers have grown up in a digital world.
They're accustomed to shopping online and expect
the convenience of purchasing everything, including
car parts and accessories, from the comfort of their
homes. An online presence for your parts department
will allow you to attract this demographic and
solidify your dealership's footing in an increasingly
digital marketplace.
* Modernizing the dealership: Integrating eCom58
merce
throughout the dealership is
more than just an advantage. We're
on the precipice of a meteoric shift
and dealerships that drag their feet
on building business strategies
around new technology and consumer
trends risk having to close their doors.
STRENGTHEN YOUR DEALERSHIP'S
FUTURE WITH A MODERNIZED
PARTS DEPARTMENT
As we enter an exciting, albeit uncertain automotive
future, achieving a 100% absorption rate and the
financial security that comes with it is more critical
than ever. The fastest way for dealerships to reach this
goal is to invest in their parts department, a powerful
but underutilized revenue generator. Retail is shifting
to meet the needs of today's shoppers and advanced
auto technology. Fortune will favor those who arm
their fixed operations with modern tools and embrace
online parts sales. With Parts eCommerce, dealerships
can unlock new revenue streams and build a strong
foundation for long-term growth, no matter what the
future brings. Prioritizing these strategies will help
dealerships secure profitability and remain competitive
in a reimagined automotive industry.
Ibrahim Mesbah is the
CEO & Co-Founder at
RevolutionParts Ibrahim
is responsible for
bringing easy-to-use
products to life, designing
web applications
that scale, building and
running high-performing
teams, and managing
large-scale software products. Ibrahim worked in
software development for Inter-Tel and PayPal before
the idea for RevolutionParts was born in 2013. Ibrahim
believes it is time for dealers to transform how parts
buyers and sellers connect. The company is on a mission
to disrupt and innovate the automotive space by
creating North America's most active parts network.
Since inception, he has led the startup to over 1,500
customers and $1 billion in part and accessory sales.
Fixed Ops Magazine 2024 Vol 21-5a

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-5a
