Fixed Ops Magazine 2024 Vol 21-6 - 16

LETTER FROM THE PUBLISHER
GET READY FOR A GREAT NADA SHOW
WITH OUR PREVIEW ISSUE!
One of the most exciting times of the year is when automotive
professionals from across the country gather for the
NADA Show. To get the most out of your time there, you need
a plan. To help you with ideas on how best to plan, I asked a
couple of seasoned pros what they do prior to and while at
the show itself. No more wandering aisles hoping something
will attract your attention. I hope you find this helpful, and I
look forward to seeing you at the show.
This issue is packed with even more articles than usual to help
you with your Fixed Operations. Here is a sampling of the
other topics we have included:
* Running an Efficient & Profitable Service Department:
Colin McElhatton, CEO of Mobile Dealer Data helps you
understand how optimizing your workflow can have a
dramatic impact on your service ROI without investing
more resources in equipment and manpower.
* Gen Z Opportunities for Repeat Service: Kim Saylor, Sr.
Director of Fixed Ops Marketing at CDK Global, helps us
understand the differences in successfully providing service
to the Gen Z customers. Your customers are getting
younger and you need to communicate with them on their
terms with the tools they use most, their smartphones!
* Using Ai to Double Down on Service Profits: Jim Roche
the Founder & Chief Executive Officer of WarrCloud discusses
how dealerships today have inventory piling up
and increased pressure on their profits from competition.
Take the fear out of the new Ai technology and use it to
speed redundant tasks and streamline your operations.
For 20 Years, Fixed Ops Magazine has been The Auto Dealers
Fixed Operations Resource! We thank you for sharing
in the celebration this great achievement. We are excited
about what the future holds for Fixed Operations. Connect
with us on LinkedIn and subscribe to our digital and print
editions - complimentary for decision-makers nationwide.
Thank you for investing in your growth through our publication.
17853
SANTIAGO BLVD., STE. 107-467
VILLA PARK, CA 92861
PHONE 714-803-5476
INFO@FIXEDOPSMAG.COM
WWW.FIXEDOPSMAG.COM
PUBLISHER
RON OVERS
PHONE: 714-803-5476
RON@FIXEDOPSMAG.COM
CIRCULATION
INFO@FIXEDOPSMAG.COM
ART DIRECTOR
JEN HUPPERT
JEN@FIXEDOPSMAG.COM
Fixed Ops Magazine is published by Prism Automotive,
LLC, 17853 Santiago Blvd., Suite 107-467, Villa
Park, CA 92861. Subscriptions are free to qualified
subscribers in the U.S. who are active as fixed operations
directors or service managers of franchised
automobile dealerships. Additional subscriptions are
available at: $30/year/US; $45/year/Canada; $90/year/
other foreign. Single issue price, $10. POSTMASTER:
Send address changes to:
Fixed Ops Magazine, 17853 Santiago Blvd.,
Suite 107-467, Villa Park, CA 92861.
Reproduction or use, without express written permission
of publisher, of editorial or graphic content in any
manner is prohibited. The statements and opinions
expressed herein are those of individual authors and
do not necessarily represent the views of Fixed Ops
Magazine or Prism Automotive, LLC. The appearance
of advertisers does not constitute an endorsement of
the products or services featured. All rights reserved.
RON OVERS - PUBLISHER
FIXED OPS MAGAZINE
714-803-5476
RON@FIXEDOPSMAG.COM
16
TO VIEW THE DIGITAL EDITION
OF FIXED OPS MAGAZINE, VISIT:
MAGAZINE.FIXEDOPSMAG.COM
http://WWW.FIXEDOPSMAG.COM http://MAGAZINE.FIXEDOPSMAG.COM
Fixed Ops Magazine 2024 Vol 21-6

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-6
