Fixed Ops Magazine 2024 Vol 21-6 - 36

FEATURE BY KIM SAYLOR
UNLOCK
GEN Z
BRAND
LOYALTY
A Younger Generation means more
Opportunity for Repeat Service
I
f it feels like your service customers aren't getting
any younger, there may be a reason for that. In the
latest research from CDK, just 55% of Generation Z,
those born between about 1997 and 2012, said they visited
a car dealership for service. That's far behind older
generations with 75% of the oldest, Baby Boomers, opting
for a dealership. Although a significant portion of
Gen Z isn't old enough to drive, let alone own a car and
realize the responsibilities of servicing and maintaining
it, the majority of this generation is now of legal driving
age. That means ignoring the responsibilities
that come with owning a car
isn't really an option.
For the past few years, CDK has
taken an in-depth look at the service
experience for all shoppers to
find out where franchised dealers
stand in today's market versus their
competition. The latest CDK Service
Shopper 4.0 survey queried over
2,500 people across geographies,
36
income levels and yes, generations, including Gen Z
service shoppers over the age of 18.
If it feels like your
service customers
aren't getting any
While many Gen Z service shoppers haven't visited a
dealership yet, 68% said they would consider one in the
future, right behind their slightly older Millennials at 70%.
Older generations like Gen X and Baby Boomers are far
less likely to visit a dealership at 55% and 48% respectively.
That means that opportunity exists to secure customers
at this pivotal time in their lives as they take on
more responsibilities, including car
ownership.
younger, there may
be a reason for that.
GEN Z APPEARED WILLING
TO SERVICE THEIR CAR AT
THE DEALERSHIP WHERE
THEY BOUGHT IT
It's hardly doom and gloom for dealerships
looking to attract younger
service customers. Despite the low
number of Gen Zers who have pur

Fixed Ops Magazine 2024 Vol 21-6

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-6

Fixed Ops Magazine 2024 Vol 21-6 - 1
Fixed Ops Magazine 2024 Vol 21-6 - 2
Fixed Ops Magazine 2024 Vol 21-6 - 3
Fixed Ops Magazine 2024 Vol 21-6 - 4
Fixed Ops Magazine 2024 Vol 21-6 - 5
Fixed Ops Magazine 2024 Vol 21-6 - 6
Fixed Ops Magazine 2024 Vol 21-6 - 7
Fixed Ops Magazine 2024 Vol 21-6 - 8
Fixed Ops Magazine 2024 Vol 21-6 - 9
Fixed Ops Magazine 2024 Vol 21-6 - 10
Fixed Ops Magazine 2024 Vol 21-6 - 11
Fixed Ops Magazine 2024 Vol 21-6 - 12
Fixed Ops Magazine 2024 Vol 21-6 - 13
Fixed Ops Magazine 2024 Vol 21-6 - 14
Fixed Ops Magazine 2024 Vol 21-6 - 15
Fixed Ops Magazine 2024 Vol 21-6 - 16
Fixed Ops Magazine 2024 Vol 21-6 - 17
Fixed Ops Magazine 2024 Vol 21-6 - 18
Fixed Ops Magazine 2024 Vol 21-6 - 19
Fixed Ops Magazine 2024 Vol 21-6 - 20
Fixed Ops Magazine 2024 Vol 21-6 - 21
Fixed Ops Magazine 2024 Vol 21-6 - 22
Fixed Ops Magazine 2024 Vol 21-6 - 23
Fixed Ops Magazine 2024 Vol 21-6 - 24
Fixed Ops Magazine 2024 Vol 21-6 - 25
Fixed Ops Magazine 2024 Vol 21-6 - 26
Fixed Ops Magazine 2024 Vol 21-6 - 27
Fixed Ops Magazine 2024 Vol 21-6 - 28
Fixed Ops Magazine 2024 Vol 21-6 - 29
Fixed Ops Magazine 2024 Vol 21-6 - 30
Fixed Ops Magazine 2024 Vol 21-6 - 31
Fixed Ops Magazine 2024 Vol 21-6 - 32
Fixed Ops Magazine 2024 Vol 21-6 - 33
Fixed Ops Magazine 2024 Vol 21-6 - 34
Fixed Ops Magazine 2024 Vol 21-6 - 35
Fixed Ops Magazine 2024 Vol 21-6 - 36
Fixed Ops Magazine 2024 Vol 21-6 - 37
Fixed Ops Magazine 2024 Vol 21-6 - 38
Fixed Ops Magazine 2024 Vol 21-6 - 39
Fixed Ops Magazine 2024 Vol 21-6 - 40
Fixed Ops Magazine 2024 Vol 21-6 - 41
Fixed Ops Magazine 2024 Vol 21-6 - 42
Fixed Ops Magazine 2024 Vol 21-6 - 43
Fixed Ops Magazine 2024 Vol 21-6 - 44
Fixed Ops Magazine 2024 Vol 21-6 - 45
Fixed Ops Magazine 2024 Vol 21-6 - 46
Fixed Ops Magazine 2024 Vol 21-6 - 47
Fixed Ops Magazine 2024 Vol 21-6 - 48
Fixed Ops Magazine 2024 Vol 21-6 - 49
Fixed Ops Magazine 2024 Vol 21-6 - 50
Fixed Ops Magazine 2024 Vol 21-6 - 51
Fixed Ops Magazine 2024 Vol 21-6 - 52
Fixed Ops Magazine 2024 Vol 21-6 - 53
Fixed Ops Magazine 2024 Vol 21-6 - 54
Fixed Ops Magazine 2024 Vol 21-6 - 55
Fixed Ops Magazine 2024 Vol 21-6 - 56
Fixed Ops Magazine 2024 Vol 21-6 - 57
Fixed Ops Magazine 2024 Vol 21-6 - 58
Fixed Ops Magazine 2024 Vol 21-6 - 59
Fixed Ops Magazine 2024 Vol 21-6 - 60
Fixed Ops Magazine 2024 Vol 21-6 - 61
Fixed Ops Magazine 2024 Vol 21-6 - 62
Fixed Ops Magazine 2024 Vol 21-6 - 63
Fixed Ops Magazine 2024 Vol 21-6 - 64
Fixed Ops Magazine 2024 Vol 21-6 - 65
Fixed Ops Magazine 2024 Vol 21-6 - 66
Fixed Ops Magazine 2024 Vol 21-6 - 67
Fixed Ops Magazine 2024 Vol 21-6 - 68
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-6
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-5a
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