Fixed Ops Magazine 2024 Vol 21-6 - 38

important, far outpacing any other generation. Millennials
were next to raise their hands for often online
reviews at 69%, with Gen X at 55% and Baby Boomers
at 42%. To establish credibility, the recommendation
is to use customer feedback and reviews in your marketing.
Hearing from actual customers will more likely
resonate with them than generic marketing tactics.
GEN Z APPEARED WILLING TO
USE DEALER SERVICE BUT THEY
NEED EXPOSURE
Whether they've already visited a dealership for service
or not, 68% of Gen Zers in the study said that
they'd consider visiting a car dealership for a service
appointment in the future, a near tie with Millennials
at 70%.
With this open mind, dealers should hit this generation
where they spend most of their time: the smartphone.
Digital ads along with paid and organic social media
posts will be the most-likely places for Gen Z to be
found. And don't be fooled into thinking TikTok is the
only place to reach them. It's actually YouTube that's
Gen Z's top social platform. Instagram is also slightly
more popular than TikTok according to a recent report
from eMarketer.
Many dealership employees on the sales side of the
business are taking to TikTok to try and build a following
and grow their client list. There's no reason service
staff can't find a unique space on the social app as well.
Dealerships can transform more Gen Z service shoppers
into loyal customers if they're marketed to at this
formative stage and they are delivered an experience
they'll want to repeat. Meet Gen Z with quick, quality
service so you can lock them in for the long term.
Kim Saylor is the Director
of Product Marketing
for Fixed Operations
at
CDK Global.
She is responsible for
the research, launch,
and marketing of products
to improve the
efficiency and profitability
of dealerships'
parts and service departments. Kim currently lives in
Florence, KY with her husband and two children. In her
spare time, she enjoys running and is a lifelong fan of
the Cincinnati Bengals.
38

Fixed Ops Magazine 2024 Vol 21-6

Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-6

Fixed Ops Magazine 2024 Vol 21-6 - 1
Fixed Ops Magazine 2024 Vol 21-6 - 2
Fixed Ops Magazine 2024 Vol 21-6 - 3
Fixed Ops Magazine 2024 Vol 21-6 - 4
Fixed Ops Magazine 2024 Vol 21-6 - 5
Fixed Ops Magazine 2024 Vol 21-6 - 6
Fixed Ops Magazine 2024 Vol 21-6 - 7
Fixed Ops Magazine 2024 Vol 21-6 - 8
Fixed Ops Magazine 2024 Vol 21-6 - 9
Fixed Ops Magazine 2024 Vol 21-6 - 10
Fixed Ops Magazine 2024 Vol 21-6 - 11
Fixed Ops Magazine 2024 Vol 21-6 - 12
Fixed Ops Magazine 2024 Vol 21-6 - 13
Fixed Ops Magazine 2024 Vol 21-6 - 14
Fixed Ops Magazine 2024 Vol 21-6 - 15
Fixed Ops Magazine 2024 Vol 21-6 - 16
Fixed Ops Magazine 2024 Vol 21-6 - 17
Fixed Ops Magazine 2024 Vol 21-6 - 18
Fixed Ops Magazine 2024 Vol 21-6 - 19
Fixed Ops Magazine 2024 Vol 21-6 - 20
Fixed Ops Magazine 2024 Vol 21-6 - 21
Fixed Ops Magazine 2024 Vol 21-6 - 22
Fixed Ops Magazine 2024 Vol 21-6 - 23
Fixed Ops Magazine 2024 Vol 21-6 - 24
Fixed Ops Magazine 2024 Vol 21-6 - 25
Fixed Ops Magazine 2024 Vol 21-6 - 26
Fixed Ops Magazine 2024 Vol 21-6 - 27
Fixed Ops Magazine 2024 Vol 21-6 - 28
Fixed Ops Magazine 2024 Vol 21-6 - 29
Fixed Ops Magazine 2024 Vol 21-6 - 30
Fixed Ops Magazine 2024 Vol 21-6 - 31
Fixed Ops Magazine 2024 Vol 21-6 - 32
Fixed Ops Magazine 2024 Vol 21-6 - 33
Fixed Ops Magazine 2024 Vol 21-6 - 34
Fixed Ops Magazine 2024 Vol 21-6 - 35
Fixed Ops Magazine 2024 Vol 21-6 - 36
Fixed Ops Magazine 2024 Vol 21-6 - 37
Fixed Ops Magazine 2024 Vol 21-6 - 38
Fixed Ops Magazine 2024 Vol 21-6 - 39
Fixed Ops Magazine 2024 Vol 21-6 - 40
Fixed Ops Magazine 2024 Vol 21-6 - 41
Fixed Ops Magazine 2024 Vol 21-6 - 42
Fixed Ops Magazine 2024 Vol 21-6 - 43
Fixed Ops Magazine 2024 Vol 21-6 - 44
Fixed Ops Magazine 2024 Vol 21-6 - 45
Fixed Ops Magazine 2024 Vol 21-6 - 46
Fixed Ops Magazine 2024 Vol 21-6 - 47
Fixed Ops Magazine 2024 Vol 21-6 - 48
Fixed Ops Magazine 2024 Vol 21-6 - 49
Fixed Ops Magazine 2024 Vol 21-6 - 50
Fixed Ops Magazine 2024 Vol 21-6 - 51
Fixed Ops Magazine 2024 Vol 21-6 - 52
Fixed Ops Magazine 2024 Vol 21-6 - 53
Fixed Ops Magazine 2024 Vol 21-6 - 54
Fixed Ops Magazine 2024 Vol 21-6 - 55
Fixed Ops Magazine 2024 Vol 21-6 - 56
Fixed Ops Magazine 2024 Vol 21-6 - 57
Fixed Ops Magazine 2024 Vol 21-6 - 58
Fixed Ops Magazine 2024 Vol 21-6 - 59
Fixed Ops Magazine 2024 Vol 21-6 - 60
Fixed Ops Magazine 2024 Vol 21-6 - 61
Fixed Ops Magazine 2024 Vol 21-6 - 62
Fixed Ops Magazine 2024 Vol 21-6 - 63
Fixed Ops Magazine 2024 Vol 21-6 - 64
Fixed Ops Magazine 2024 Vol 21-6 - 65
Fixed Ops Magazine 2024 Vol 21-6 - 66
Fixed Ops Magazine 2024 Vol 21-6 - 67
Fixed Ops Magazine 2024 Vol 21-6 - 68
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-6
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-5a
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-4
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-3
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-2
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-1
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol-20-06
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol20-05
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol20-04
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol-20-3
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol-20-02
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2023-vol20-01
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol-19-6
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol19-05
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol19-04
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol19-03
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol19-02
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2022-vol-19-1
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-06
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-05
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol18No05
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-04
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-03
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-02
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-01
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No6/
https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No6/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No4/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No4/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No3/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No2A/
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