Fixed Ops Magazine 2024 Vol 21-6 - 53
GM and directors couldn't be happier, " Ryan said. This
instant success proved there was a huge market for
Hyundai parts beyond local boundaries.
One of the biggest wins Ryan saw from selling online
was the ability to move obsolete parts. " I can't stress
enough how important it is to clear out old inventory, "
he said. Selling online has allowed him to offload parts
that were just sitting around, turning them into cash.
In two months, he knocked his 20% obsolescence
down to an impressive 0%. " It's crazy how quickly
things move online, " Ryan admitted. " What was sitting
on the shelf for months is now out the door. "
there was more potential in the department, which led
him to propose taking the department online. His GM
and directors were skeptical because this was new
territory, but Ryan was confident. " They trusted my
idea and ambition, even though they weren't sure
about the whole online thing at first, " he said. And it
paid off - the results were almost immediate.
THE PROFITABLE SHIFT: ONLINE SALES
FOR EXPLOSIVE GROWTH
Ryan had been considering parts eCommerce for years
in previous roles and finally found the right moment
to pursue it. " I wanted to find a way to generate more
revenue without relying on wholesale relationships,
which were limited in our area, " he explained. After
only eight weeks of experimenting with online part
sales, Ryan quickly saw that eCommerce was outpacing
wholesale revenue at the dealership.
In his second month of selling online, his Parts Department
grossed over $63,000, shattering previous
records. " We've exceeded our expectations, and my
Selling online also made the department more profitable.
Ryan managed to recover his upfront investment
costs in the first month alone. " We netted around
$5,000 after covering all expenses, " he said. What
Ryan once thought was an uncertain gamble turned
into a calculated success that has the department
running at full throttle.
RYAN'S PARTS DEPARTMENT PRO-TIPS
Ryan's success offers invaluable lessons to any Parts
Manager or other dealership leader looking to maximize
the earning potential of their Parts Department.
If you're thinking about making the leap to online
part sales, here are some of his tips that could help a
beginner start on the right foot:
1. PRIORITIZE INVENTORY MANAGEMENT
First things first: get your inventory under control.
Inventory management is the backbone of any successful
sales strategy. " You need to know what you
have and how to sell it, " he says. He keeps things
organized with daily inventory checks and a reliable
system for tracking special orders.
2. TAKE TIME FOR DETAILS
When it comes to online sales, details matter. Ryan
emphasizes that the quality of your product listings
NOVEMBER DECEMBER 2024 || FIXED OPS MAGAZINE
53
Fixed Ops Magazine 2024 Vol 21-6
Table of Contents for the Digital Edition of Fixed Ops Magazine 2024 Vol 21-6
Fixed Ops Magazine 2024 Vol 21-6 - 1
Fixed Ops Magazine 2024 Vol 21-6 - 2
Fixed Ops Magazine 2024 Vol 21-6 - 3
Fixed Ops Magazine 2024 Vol 21-6 - 4
Fixed Ops Magazine 2024 Vol 21-6 - 5
Fixed Ops Magazine 2024 Vol 21-6 - 6
Fixed Ops Magazine 2024 Vol 21-6 - 7
Fixed Ops Magazine 2024 Vol 21-6 - 8
Fixed Ops Magazine 2024 Vol 21-6 - 9
Fixed Ops Magazine 2024 Vol 21-6 - 10
Fixed Ops Magazine 2024 Vol 21-6 - 11
Fixed Ops Magazine 2024 Vol 21-6 - 12
Fixed Ops Magazine 2024 Vol 21-6 - 13
Fixed Ops Magazine 2024 Vol 21-6 - 14
Fixed Ops Magazine 2024 Vol 21-6 - 15
Fixed Ops Magazine 2024 Vol 21-6 - 16
Fixed Ops Magazine 2024 Vol 21-6 - 17
Fixed Ops Magazine 2024 Vol 21-6 - 18
Fixed Ops Magazine 2024 Vol 21-6 - 19
Fixed Ops Magazine 2024 Vol 21-6 - 20
Fixed Ops Magazine 2024 Vol 21-6 - 21
Fixed Ops Magazine 2024 Vol 21-6 - 22
Fixed Ops Magazine 2024 Vol 21-6 - 23
Fixed Ops Magazine 2024 Vol 21-6 - 24
Fixed Ops Magazine 2024 Vol 21-6 - 25
Fixed Ops Magazine 2024 Vol 21-6 - 26
Fixed Ops Magazine 2024 Vol 21-6 - 27
Fixed Ops Magazine 2024 Vol 21-6 - 28
Fixed Ops Magazine 2024 Vol 21-6 - 29
Fixed Ops Magazine 2024 Vol 21-6 - 30
Fixed Ops Magazine 2024 Vol 21-6 - 31
Fixed Ops Magazine 2024 Vol 21-6 - 32
Fixed Ops Magazine 2024 Vol 21-6 - 33
Fixed Ops Magazine 2024 Vol 21-6 - 34
Fixed Ops Magazine 2024 Vol 21-6 - 35
Fixed Ops Magazine 2024 Vol 21-6 - 36
Fixed Ops Magazine 2024 Vol 21-6 - 37
Fixed Ops Magazine 2024 Vol 21-6 - 38
Fixed Ops Magazine 2024 Vol 21-6 - 39
Fixed Ops Magazine 2024 Vol 21-6 - 40
Fixed Ops Magazine 2024 Vol 21-6 - 41
Fixed Ops Magazine 2024 Vol 21-6 - 42
Fixed Ops Magazine 2024 Vol 21-6 - 43
Fixed Ops Magazine 2024 Vol 21-6 - 44
Fixed Ops Magazine 2024 Vol 21-6 - 45
Fixed Ops Magazine 2024 Vol 21-6 - 46
Fixed Ops Magazine 2024 Vol 21-6 - 47
Fixed Ops Magazine 2024 Vol 21-6 - 48
Fixed Ops Magazine 2024 Vol 21-6 - 49
Fixed Ops Magazine 2024 Vol 21-6 - 50
Fixed Ops Magazine 2024 Vol 21-6 - 51
Fixed Ops Magazine 2024 Vol 21-6 - 52
Fixed Ops Magazine 2024 Vol 21-6 - 53
Fixed Ops Magazine 2024 Vol 21-6 - 54
Fixed Ops Magazine 2024 Vol 21-6 - 55
Fixed Ops Magazine 2024 Vol 21-6 - 56
Fixed Ops Magazine 2024 Vol 21-6 - 57
Fixed Ops Magazine 2024 Vol 21-6 - 58
Fixed Ops Magazine 2024 Vol 21-6 - 59
Fixed Ops Magazine 2024 Vol 21-6 - 60
Fixed Ops Magazine 2024 Vol 21-6 - 61
Fixed Ops Magazine 2024 Vol 21-6 - 62
Fixed Ops Magazine 2024 Vol 21-6 - 63
Fixed Ops Magazine 2024 Vol 21-6 - 64
Fixed Ops Magazine 2024 Vol 21-6 - 65
Fixed Ops Magazine 2024 Vol 21-6 - 66
Fixed Ops Magazine 2024 Vol 21-6 - 67
Fixed Ops Magazine 2024 Vol 21-6 - 68
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https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2024-vol-21-4
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https://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-04
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