Fixed Ops Magazine 2025 Vol 22-1 - 40

to foster new technicians from a tools, training, and
confidence standpoint. " It can be intimidating for a
young person to walk into a shop. They might come in
with no tools or maybe a small set they got from their
uncle or whomever, so we need to provide a soft landing
for aspiring technicians, " said Turner. " To start, we
essentially buy them a lube tech set, a beginner set,
and we pair them with a trainer to learn basic maintenance
such as oil changes, wipers, bulbs, air filters,
and the like, and then they might work on used cars
or recalls. "
However, the career development and training doesn't
end there. " After they work for us for a few years and
have built up some sweat equity, we move them from
a lube tech role to a flat-rate technician role. Through
this process, we are helping them continue to build
that sweat equity while providing them the proper
tools and a safe place to learn, " said Turner. " Eventually
those technicians can then become trainers themselves.
It feels good to see a technician move to a
trainer role where they are building a lucrative career
while filling a critical void in the workforce. "
A COMMITMENT TO TOOLS IS A
COMMITMENT TO TECHNICIANS
By committing to and investing in programs such
as the Sonic Pathway program (details can be found
40
at Sonic Pathway Program) or bespoke programs
such as Techjump at Genthe Automotive, automotive
dealers, service centers, and repair shops can make
a meaningful dent in the annual 37,000 technician
shortfall. It starts by creating a safe, nurturing environment
for technicians to learn the trade, and then
supplying them with the right tools, at the right time,
with the right training. Sonic's formula is helping forward-looking
shop owners and technician managers
deal with the worker shortfall more effectively. If
more shops can emulate such programs, the better off
everyone-from the owners, managers, technicians,
trainees, and even the customers themselves-will be.
John Basso is the
Marketing Director at
Sonic Tools USA, and a
30-year vet of the marketing
and advertising
industry. With a deep
knowledge of the retail
automotive business, he
has worked with dozens
of auto groups and
dealerships to assist in
lead generation and promotion development. Feel free
to reach out to him at johnny.b@sonictoolsusa.com.

Fixed Ops Magazine 2025 Vol 22-1

Table of Contents for the Digital Edition of Fixed Ops Magazine 2025 Vol 22-1

Fixed Ops Magazine 2025 Vol 22-1 - 1
Fixed Ops Magazine 2025 Vol 22-1 - 2
Fixed Ops Magazine 2025 Vol 22-1 - 3
Fixed Ops Magazine 2025 Vol 22-1 - 4
Fixed Ops Magazine 2025 Vol 22-1 - 5
Fixed Ops Magazine 2025 Vol 22-1 - 6
Fixed Ops Magazine 2025 Vol 22-1 - 7
Fixed Ops Magazine 2025 Vol 22-1 - 8
Fixed Ops Magazine 2025 Vol 22-1 - 9
Fixed Ops Magazine 2025 Vol 22-1 - 10
Fixed Ops Magazine 2025 Vol 22-1 - 11
Fixed Ops Magazine 2025 Vol 22-1 - 12
Fixed Ops Magazine 2025 Vol 22-1 - 13
Fixed Ops Magazine 2025 Vol 22-1 - 14
Fixed Ops Magazine 2025 Vol 22-1 - 15
Fixed Ops Magazine 2025 Vol 22-1 - 16
Fixed Ops Magazine 2025 Vol 22-1 - 17
Fixed Ops Magazine 2025 Vol 22-1 - 18
Fixed Ops Magazine 2025 Vol 22-1 - 19
Fixed Ops Magazine 2025 Vol 22-1 - 20
Fixed Ops Magazine 2025 Vol 22-1 - 21
Fixed Ops Magazine 2025 Vol 22-1 - 22
Fixed Ops Magazine 2025 Vol 22-1 - 23
Fixed Ops Magazine 2025 Vol 22-1 - 24
Fixed Ops Magazine 2025 Vol 22-1 - 25
Fixed Ops Magazine 2025 Vol 22-1 - 26
Fixed Ops Magazine 2025 Vol 22-1 - 27
Fixed Ops Magazine 2025 Vol 22-1 - 28
Fixed Ops Magazine 2025 Vol 22-1 - 29
Fixed Ops Magazine 2025 Vol 22-1 - 30
Fixed Ops Magazine 2025 Vol 22-1 - 31
Fixed Ops Magazine 2025 Vol 22-1 - 32
Fixed Ops Magazine 2025 Vol 22-1 - 33
Fixed Ops Magazine 2025 Vol 22-1 - 34
Fixed Ops Magazine 2025 Vol 22-1 - 35
Fixed Ops Magazine 2025 Vol 22-1 - 36
Fixed Ops Magazine 2025 Vol 22-1 - 37
Fixed Ops Magazine 2025 Vol 22-1 - 38
Fixed Ops Magazine 2025 Vol 22-1 - 39
Fixed Ops Magazine 2025 Vol 22-1 - 40
Fixed Ops Magazine 2025 Vol 22-1 - 41
Fixed Ops Magazine 2025 Vol 22-1 - 42
Fixed Ops Magazine 2025 Vol 22-1 - 43
Fixed Ops Magazine 2025 Vol 22-1 - 44
Fixed Ops Magazine 2025 Vol 22-1 - 45
Fixed Ops Magazine 2025 Vol 22-1 - 46
Fixed Ops Magazine 2025 Vol 22-1 - 47
Fixed Ops Magazine 2025 Vol 22-1 - 48
Fixed Ops Magazine 2025 Vol 22-1 - 49
Fixed Ops Magazine 2025 Vol 22-1 - 50
Fixed Ops Magazine 2025 Vol 22-1 - 51
Fixed Ops Magazine 2025 Vol 22-1 - 52
Fixed Ops Magazine 2025 Vol 22-1 - 53
Fixed Ops Magazine 2025 Vol 22-1 - 54
Fixed Ops Magazine 2025 Vol 22-1 - 55
Fixed Ops Magazine 2025 Vol 22-1 - 56
Fixed Ops Magazine 2025 Vol 22-1 - 57
Fixed Ops Magazine 2025 Vol 22-1 - 58
Fixed Ops Magazine 2025 Vol 22-1 - 59
Fixed Ops Magazine 2025 Vol 22-1 - 60
Fixed Ops Magazine 2025 Vol 22-1 - 61
Fixed Ops Magazine 2025 Vol 22-1 - 62
Fixed Ops Magazine 2025 Vol 22-1 - 63
Fixed Ops Magazine 2025 Vol 22-1 - 64
Fixed Ops Magazine 2025 Vol 22-1 - 65
Fixed Ops Magazine 2025 Vol 22-1 - 66
Fixed Ops Magazine 2025 Vol 22-1 - 67
Fixed Ops Magazine 2025 Vol 22-1 - 68
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