Fixed Ops Magazine 2025 Vol 22-1 - 54

WHY 2025 IS A BIG YEAR FOR PARTS
* Power in Fixed Operations: Car sales aren't as
profitable so dealerships now rely more on parts and
service for income.
* Greater Recognition for Parts Department: Parts
departments are finally being seen as an essential
component of a dealership's success.
* Growth Through eCommerce: Online tools are creating
new ways to reach customers and grow sales.
* Rising Customer Standards: Customers want fast,
reliable service, and the parts department can meet
those demands.
A RISING TIDE LIFTS ALL BOATS
Scott also highlighted the need for technology. He
says tools like eCommerce platforms, inventory management
systems, and consulting services are key
for growth. These investments are critical for staying
competitive. " General Managers need to trust their
operators on the tools they need, " Scott explained.
THE NEW ROLE OF PARTS EMPLOYEES
Parts employees today do more than just take orders
- they provide customer service. Since many shoppers
don't know much about car parts, employees
must explain, in a clear and kind way, what the parts
do and why they matter.
Patience is another essential skill. Customers may not
know the right terms or exactly what they need. A
great parts employee can guide them through the
process, making sure they leave with the right part
and a positive experience. Whether the customer
is chatty or in a hurry, employees must adjust their
approach to fit the customer's needs.
Scott also pointed to the importance of building trust
with parts shoppers. " I spend money with folks I trust, "
Scott said. Building relationships with customers and
providing excellent service creates loyalty. Empowering
employees to take ownership of their roles and
make decisions helps build this trust.
54
Mike King's life has
always revolved around
cars. From his early
days in shop overalls
to 25 years behind the
parts counter, he's a
true automotive enthusiast.
In 2009, Mike
co-founded Quantum
Sales, growing it to
nearly $5 million in annual sales before selling it to
Tasca Auto Group in 2014. He then helped build Tascaparts.com
to roughly $25 million in annual sales. A drag
racer turned road racer known as " Boris King, " Mike
now channels his vast experience into RevolutionParts,
helping others succeed in the parts industry. In his free
time, he enjoys restoring his '67 Chevy Nova and '64
Ford Fairlane, traveling, good food, and spending quality
time with his family.
When the parts department does well, everyone at the
dealership benefits. Strong parts sales pay for dealership
costs and make it easier for other departments to
succeed. Clean inventory and high sales can also earn
bonuses from manufacturers, putting extra cash back
into the business.
With the right approach, leadership, and tools, your
parts department can lead the way in 2025. Now is the
time to take advantage of the opportunities ahead.
http://www.parts.com
Fixed Ops Magazine 2025 Vol 22-1

Table of Contents for the Digital Edition of Fixed Ops Magazine 2025 Vol 22-1
