SERV IC E D E PARTME NT FORWARD THINKING Service Center Strategy to Overcome COVID19 Thousands of businesses face challenges in keeping consumers' emphasis is on transparency and trust, and their doors open due to COVID19-related financial that trend is here to stay. problems. Thankfully, the automobile is essential to the lives of Americans everywhere and car dealerships have gotten by. To adapt and even thrive in these changing times, FixedOps Marketing can help you see where your advantages are as a dealership. In the haze COVID19 created around what " business as usual " means now, a couple of things are certain. First responders and regular individuals still need to go to the grocery store and get around. Transportation by private automobile has become the preference to avoid the virus. Sales of new cars continue to improve and getting service done on those vehicles is still essential. What did change? Consumers have gravitated towards digital and multi-channel shopping options. They are looking for more value. They have an increased awareness of how businesses interact with their customers and how they interact with the local communities. The 52