Despite the present challenges posed by COVID19, Russell left retail for the vendor space in 2000, when automotive service will always be an essential indus- he became a Managing Partner in CAR Research, a try. Now more than ever, people want to care for their CRM company. Russell became a Managing Partner vehicles. Tom Peacock Nissan's answer was to have at RnD Interactive in 2011, a company which special- FixedOps Marketing help them reach more customers ized in new and used parts and service specials in the so they could focus on what they do best. automotive space. In late 2019, Russell joined forces with Rick Eckert to launch FixedOPS Marketing, a new Russell Hill is a Manag- technology company specializing in increasing service ing Partner at FixedOPS visits while increasing revenue per RO through videos. Marketing. contact@fixedopsmarketing.com He began his career working as a Salesman at Tyson Buick in 1985. He worked his way up to General Manager at Competition Chrysler Jeep. 54